Google and eBay

eBay have too much money or something

[TheDave]

I dont get it. Just about every keyword has an eBay ad with the same generic text that half the time doesn't even make sense: Looking for [Word] - Find it here

And then the $$$ they are spending to keep them floated in the #1 spot? And now that I actually click some of their ads, every single one out of about 10 broad searches has gone to an error pages. Is it all about exposure for them, and they dont care if they have the relevant content or not? Would a smaller advertiser get away with this?

Ok, I feel better now :)

[edit_g]

Would a smaller advertiser get away with this?

Get away with what? Any advertiser could get away with it until they ran out of money...

[nutsandbolts]

Would a smaller advertiser get away with this?

No ;)

[edit_g]

Anyone would get away with it, as long as they had the money and kept pumping it in to advertising on Google.

[TheDave]

But I thought google was all about relevancy. Like I don't sell pink widgets, but I could advertise in the pink widgets field just for the exposure. Sure wasting money, but it might pay off in growing a brand name. Which just gets back to being like a big billboard. Im thinking of the value of my adwords dollar here. If people begin to ignore them because of non relevant ads, I suffer too. I dont pay more, CTR's will just slowly go down.

[lazerzubb]

eBay - The World's Online Marketplace

On ebay you can trade and find almost everything, or atleast that is the goal. Ebay has a fantastic finance % in terms of profit etc and that's why they can keep on spending a lot to aquire new users.

[moltar]

afaik Google was enforcing "correctness" of the ads. Few days ago I was setting up an ad saying "Free Widget Listings", - it was rejected. Email said that I need to mention that it's free on the destination page.

Dave said most of them end up as error pages, which means that the ads are not "correct".

Google makes exceptions for bigger advertisers?

[edit_g]

Google makes exceptions for bigger advertisers?

Ebay sell just about everything. They spend a lot of money with Google. It makes good business sense to make it easy for them to advertise with the minimum of fuss, tooing and froing and general nitpicking.

[Shak]

These campaigns were all bought up when Google were promoting CPM premium sponsorship deals, and not much PPC activity was taking place.

As time goes by, BOTH Google and Ebay are realising that there are better and more profitbale routes to market, resulting in better ROI.

Hence the reason for discontiniung CPM deals.

Shak

[Chndru]

$$$ they are spending

Assumption #1.

[JollyK]

Aren't half the ebay ads on Google actually ebay affiliates trying to make a buck? I just assumed they were -- like half the Amazon ads are.