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New look of Adwords...

Getting larger? Perhaps for effectiveness?

   
1:10 pm on Feb 28, 2002 (gmt 0)

10+ Year Member



I dropped my AdWords program months ago... But today noticed that adwords is extending the width of the adword boxes so they come closer to the search results.

Has anyone running an Adwords account noticed any positive benefits from this so far?

Thanks!
~ Eric

5:44 am on Mar 6, 2002 (gmt 0)

WebmasterWorld Administrator brett_tabke is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



It's hard to judge with the changes to AdWords last month.
Is there info about the change in size anywhere on Google.com?
1:56 pm on Mar 6, 2002 (gmt 0)

10+ Year Member



I cannot find anything on the sizing changes, but have noticed they are back to normal size.

It appeared only within their DB updating process a week or so back.

~ Eric

7:45 pm on Mar 6, 2002 (gmt 0)

10+ Year Member



Tip Dept.

The last line in the Google adword can be replaced with a nice long bold line of advertsing instead of the URL. A long line there (that's the longest field) will
e x p a n d
your ad out to the full margins.

7:50 pm on Mar 6, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Tampa SEOs are clever little devels :)
8:16 pm on Mar 6, 2002 (gmt 0)

10+ Year Member



Nell, you are so clever ;) Have you tried this? I can't see why losing the visual link information would be a problem since they only need click on the banner. I could be wrong though. Will Google let this fly?

(btw, I absolutely love your stuff!)

11:59 am on Mar 7, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>Tip Dept.

WELL, something went wrong :(
We tested it on an ad that helps us gross $20 per hour.

adwords writes:
We are not able to run the following ad in Ad Group #1, of Campaign #2 you have created using the Google AdWords Select Advertising Program:

We have temporarily disabled the ad as a service to you because the URL of your ads doesn't work properly. Please take a look at your ads and change the URL to make sure that customers who click on your ad are able to reach your site.

Stats:
(Disapproved)
Clicks: 22
Clickthrough Rate: 7.6%
Average cost-per-click: $0.41
********************************
OLD AD
Clickthrough Rate: 2.3%
Average cost-per-click: $0.35

2:37 pm on Mar 7, 2002 (gmt 0)

10+ Year Member



Well, it either worked for a very short period of time for someone or maybe it gets by on a minor term.... Mike's term of .35 to .41 is probably a more popular one and more likely to get caught (?)
3:38 pm on Mar 7, 2002 (gmt 0)

10+ Year Member



My clickthrough rate jamped from 1% (yesterday) to more than 10% (today)with the same campains.
the number of impressions decreased sharply.
is there any tricks behind it?

how can G manage that?

3:42 pm on Mar 7, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Campaign back online

Shows 16% CTR but it is too short a sample to tell at this point.