Newbie needs motivation

badly

[dreamcomputersptyltd]

Hi

I think I need some motivation. I have made some adwords for companies of CJ. Some ads really start going nicely, targeted to what someone is looking for, 1-3% CTR etc.
However, I am not really getting any sales in.

* How long should I wait/try per advertiser?
* Is it so that once you have a good running campaign you can just from time to time optimize it but generally it will keep performing good for some time at least?

Help!
Roel

[illudium]

you need to determine your close rate. if you send X number of click-thru's, how many will convert and buy?

typical close rates are in the 1-5% range. (this is a very general statement)

after you determine your close rate you'll know how many clicks you need to get 1 sale. from that sale you determine if the commission is enough to pay for the clicks to get that sale.

[AdWordsAdvisor]

If you have lots of people clicking on your ad, but they are not doing business with you - it is quite likely that they are not finding what they were looking for on your site.

For example, if you deliver them to your home page and then expect them to navigate to the page that is most related to what they searched for, they may not have the patience to hang around and search again.

If this sounds familiar, then consider using PowerPosting (much discussed in this Forum) to send Google's user to a unique (and pertinent) page on your site on a per-keyword basis. Sending our user to the page where they see exactly what they were looking for greatly increases your chances of converting a click into a customer.

This is simply done, and instructions can be found in the following page from the AdWords FAQ. (Sorry, can't auto link as this is a secure URL)

[adwords.google.com...]

By the way, you'll note that you can use the same tool to give each keyword is own CPC as well.

[dreamcomputersptyltd]

Hi illudium, AdWordsAdvisor

Thanks for all the grat info! You guys are the best!

Cheers!
Roel

[t34WRJ]

Hey,

In my opinion, the following should be done in order to achieve a good percentage of click-through-BUYERS (visitors are unimportant):

a) Be very specific with your ads - if you only sell 'red widgets' then make sure that you only target people searching for 'red widgets'. If you sell blue, green and red widgets, then create seperate AdGroups with seperate keywords. Then if someone searches for 'green widgets' and sees your advert (with 'Green Widgets' in bold) they are more likely to click.

b) If price is involved, state this on the advert. Again, this will ensure that people clicking on your advert are happy with the product/service and the price.

c) See a) and b)

Cheers,

James

[dreamcomputersptyltd]

Cheers James! I will use c) :)

Thanks!
Roel