I noticed today that my ad is being served on Google, but not on ask.com or aol. What gives?
There's one other buyer for my keyword, but I'm guessing he has a poorer click-thru rate b/c my ad is now listed above his (it was listed below last week when I bought the keyword) and my CPC has fallen from $0.07 to $0.06.
Nevertheless, his ad appears on aol and ask.
Thanks
P.s. is a 1.1% click thru rate good?
and have you opted to have your ads show on partner sites?
Shak
Have the ads been reviewed and approved? While your ads will appear on Google almost immediately, they will not be sent to AOL (or other partner sites for that matter) until after the ads have been reviewed and approved. As you might suspect, the time for an ad to complete the review process varies according to the volume of new and edited ads being submitted - with the highest volume typically occurring on Mondays.
Are your ads in the appropriate position on Google? AOL will show only the top four approved ads from Google. Each partner site chooses how many ads they will show, so this number will vary by partner.
Is there a way to get back on the Google network w/o ditching the pop-ups?
Thanks
P.s. is a 1.1% click thru rate good?
If there are only two advertisers for a keyword, and 1.1% is tops, assuming the competition still has a 1% ctr to remain in adwords, that means almost 98% of the people are clicking on natural results.
If this is for an information site, maybe that would be acceptable, but honestly, if I have only 1 competitor on a keyword, I would suggest shooting for a minumum of a 10% CTR, and think you really want at least a 20% CTR. In extremely competitive markets (2 full pages of ads), where we're not number 1-2, we aim for a mimimum of 5% CTR.
I'd suggest reading through these forums for more info on AdWords and improving your ad copy.
I will say I hear people all the time saying, "Write better copy." What does that mean. In other words. How? Who wrote the book on good copy for only two lines of text.
Does this forum have those topics?
Your ad copy isn't 2 lines, it's 4.
The top line doesn't have to be 'blue widgets'. It could be Learn more about Widgets, Widgets for Sale, or a compay name if you're working on branding, or have a good brand name. Be creative, you have a second to speak to your target audience and make them read the second line, if you fail here, you probably won't get the click.
The next two lines also matter quite a bit. I ran an extensive campaign that was for selling an item in particular states. I made about 10 very similiar ads for each state. To my suprise, the ad that did best in one state which mostly urban, did terrible in a rural state, and vice versa. The only difference between the two ads, was one contained the copy 'Convenient locations in xstate' and the other one had 'Locations throughout state' -- a very subtle difference, but the CTR rates are amazingly different. Play around with several versions of the ads and see if one just seems to speak to people.
The last line is the URL. Don't make a boring, www.mysite.com. You can use www.MySite.com or www.MySite.com/WidgetInfo. If your URL is the name of your company, use your url to name the company and don't waste the first line on this.
Even though it looks like just a few words and a few lines, there are a lot of variations possible. I personally make 5-10 ads for every ad group and then delete and make new ads as I see what's working and what's not.
Hope this helps a little...
I have the same problem as rolfewinkler. Could you please tell me how I can opt to have my ads show on partner sites?
Thanks a lot
Eduardo
