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Now I have the utmost respect for Google and their Search Engine. It is an execeptional engine that I hope stays around successfully for a long time. But this latest action is horribly biased and unfair.
15.Google Cancellation or Termination. Notwithstanding anything contained in this Agreement to the contrary, Google may, in its sole discretion, terminate or discontinue the AdWords Program at any time, terminate your AdWords Program account, discontinue your participation in the AdWords Program, cancel your Advertisements, or cancel your use of any Target. Google may exercise its discretion to so terminate, discontinue, or cancel, as provided for above, for any reason including, but not limited to, if Google believes that you violated the terms of this Agreement or if Google believes your conduct is harmful to Google or others. You acknowledge and agree that all decisions made by Google in this matter will be final and Google shall have no liability with respect to such decisions. Google will notify you of cancellation of any of your Advertisements or of termination of your AdWords Program account via email and any such cancellation or termination shall be effective on the date Google sends such notice.
Terms and Conditions [adwords.google.com]
I tell them that if they want a top listing now, it will possibly get them into hot water OR we can go the slow and steady route and get them listed higher over time and I can optimize their pages for this purpose.
Not many are interested in the slow and steady route, nor do they want to take a risk.
Many of these companies promise top 20 or 30 listings to their clients - without telling them that the only one looking at listing #29 will be them.
I am kinda suprised Googlle would do this, but then again, doesn't it seem odd that a company advertising they can place you in the top 10 or whatever for Google would advertise in Google?
Wouldn't you - as the layperson - look for people actually listed in the top whatever?
As one of my professors was found of saying - there is no law against discrimination - you can discrimnate against any for any reason - as long as they are not members of a protected class.
You can even discrimnate against homosexuals in many states.
There are other legal principles that could be applied, but from what I can see - it appears within their discretion.
I note they still have ads for SEO, it just doesn't mention manipulating Google.