Click Through Rate

What is your CTR?

[Fatman]

Im looking to know what a "good" CTR is?
I have one ad which is getting about 29% which i am happy with.

Im just not sure if i should try to mess with the ad etc or if 29 is about the best i am going to get?

Fatman

[edit_g]

Welcome to webmasterworld Fatman.

29% is astounding! Average clickthrough rate - I'm not sure for adwords - not high - something like 1-3% I guess. It depends on the volume of traffic. Someone else can probably chime in with a better answer.

Just to give you some idea - a banner running on MSN (for example) will probably get clickthrough rates of 0.2-0.5%.

[buckworks]

I agree ... 29% is waaaaay above average!

I'd say don't touch a thing, but do your best to figure out what you're doing right so you can do it again!

[David_M]

I get anywhere from .5% for a low AVG POS of 6-, to a 4% for a AVG POS of 2 on a very highly targeted phrase. I find the CTR varies for position and the level of keyword matching as much as the ad copy. A free offer may bump it up .5%+ while including a price may knock it down .5%+ but have a better ROI.

[Fatman]

THanks for the Replies

Here are my figures:
249 828 30.0%

:)

what is ROI?

Fatman

[buckworks]

ROI = Return On Investment

When you spend money on an input for your business (in this case, advertising), you want to be sure that the investment returns enough profits to pay for itself with enough margin to put money in your pocket!

[vibgyor79]

Generally, when the CTR is that high, the quality of the free search results are terrible (not relevant to the search). And yes - there should not be too many AdWords competitors for the keyword too.

[chewy]

Um,

We're getting the odd 100% and 120% (?) as well as a good run of 20%ers, 30%ers, 40%ers and single digits.

This is for the name of the client's offering (a well known brand name) - and for some reasonably close misspellings.

Clearly, this is indicative that there is room for organic SEO and as we are in the investigative phase of the project, this is very instructive.

Fortunately, the costs are very low and I've got a very long list of negative adwords in place, so for the moment, this is satisfactory.

Of course I don't understand the 120% but the client isn't paying me to figure that one out yet.

Conversions appear to be better than ever so I's not complaining.

Chew

[hannamyluv]

Here's AA's answer to the average CTR.

[webmasterworld.com...]

[David_M]

An additional idea to high CTR, on keywords where I'm the only advertiser:I think just about any ad will get a 2%-20% depending on the actual number of impressions. The higher the impressions the lower the average CTR.