In an ad campaign, I would like to be able to set daily budget limits for each individual ad group within a campaign. Yes, you can set up new campaigns for each keyword you have to set daily budgets, but that makes for a messy "Campaign Summary" page and splits up the 'campaign'.
This additional field in each ad group would allow users to set daily limits for $5 kw's, so a $50 daily budget isn't used up just for one kw while the other 19 kw's with lower costs get no clicks because the daily budget is used up.
Being able to keep keywords in a relevant campaign together with this simple feature added would be a very welcome sight. Chances are, this is already in the works. Is it?
Quoting AdWordsAdvisor,
"However, all Ad Groups within a campaign will be supported by the budget of that Campaign. If this turns out to be an issue for any reason, you can certainly create a second Campaign with the appropriate budget.
One advantage of using a single Campaign with multiple ad groups is that all your stats will be on one page, and you just scroll down to see it all. With multiple Campaigns you need to click from one page to the other."
[edited by: Shak at 5:08 pm (utc) on Aug. 15, 2003]
Take this example -
Daily budget for the whole campaign - $50 per day
AdGroup No.1 gets clicks worth $20 per day at $1.00 per click
AdGroup No. 2 gets clicks worth $30 per day at $0.75 per click.
In the above scenario, if you want more exposure to AdGroup 2, reduce the bid prices of all the other adgroups. When you reduce the max CPC of adgroup 1, it will lose position, receive lower number of clicks and hence the amount spent on this adgroup decreases.
More budget is indirectly allocated to adgroup no.2.
What I'm trying to achieve is not sacrificing other keywords in the campaign, keeping avg position the same, and not splitting up the campaign keywords because it is a campaign, just being able to set a limit for specific kw's within the campaign etc...
Most of the kw's in this particular campaign are around 50cents CPC. There are 4 or 5 kw's with CPC of $4 to $5 dollars with high CTR. So these 5 kw's eat up the budget quickly.
I have seperated those 5 kw's into their own campaigns but when viewing the campaign summary page, now its getting to be a mile long and with so many campaigns its getting harder to organize them all.
If those 5 kw's could be left in the relevant 'campaign' but be able to limit/set daily budgets for individual groups, that would make setting budgets and viewing campaigns more pleasing to the eye and easier on the brain.
Hope I made sense...
