Mass Updates?

Are there tools available?

[Michael Coley]

I've been using AdWords to generate traffic for one of my new sites. The site is a price comparison site that lists about 1600 "widgets". The "widgets" are divided into about 60 categories. Prices on the "widgets" change regularly. For many of the "widgets", the lowest price is a tremendous deal--often 60-90% lower than the next best price.

In my experimenting, I've tried keywords to promote the site as a whole, specific categories, and specific "widgets". The keywords for the entire site were too general and competitive, so I've dropped those. Promoting specific categories and specific "widgets" has worked well, although each set of keywords typically delivers less than 5 clicks a day.

I've tweaked the ad copy for specific "widgets" and have come up with something similar to this:

Widget Name - Only $X.XX
Don't overpay! Get NN types of
Widget Name for just $X.XX.
www.WidgetPriceSearch.com

Right now, I'm only promoting a handful of "widgets". I'd like to promote my top 100 "widgets" or perhaps even all of them. But with dozens of prices changing daily and some widgets becoming unavailable, it would be a maintenance nightmare to do by hand.

Are there any tools out there that can take a text file or spreadsheet and automatically create and/or change AdWords ads? I could easily write a program to build a text file in any required format.

Michael Coley

[peterdaly]

This (as far as I know) a feature AdWords is missing. I looked for something like this about 4 months ago and found nothing. You are not the only one who wished it could be done.

I signed up for the trial of GoToast hoping it could do that only to be greatly disapointed, and canceled my GoToast account before charges kicked in.

The interface for monitoring and reports has come a long way with adwordstest.google.com. I myself am hoping a better way to manage the ads themselves is in their sights as well.

-Pete