Does Google give "my" keywords to premium advertisers?

[defanjos]

Do you know if Google uses keyword/keyphrase data from all advertisers to set up premium sponsorships campaigns?

I would think it is very easy for G to get all my keywords/keyphrases and "give" them to a premium sponsor.

Is this a perk of being a premium sponsor? I know they help you with the keywords, but do they come up with them on their own or simply look at all those keywords that perform well and give them to the premium sponsors?

[hannamyluv]

Adwords is folding the premium advertisers program. They no longer sell any keywords to any new advertisers and all the rest have to pay a "premium" to stay in the program until it is shut down completly in a few months. :)

[defanjos]

That is really weird because last week they added a premium advertiser that seems to be using all of my good keywords.

I know it is a premium sponsor because the title of the ad is much longer than 25 characters

They say they are not adding more premium advertisers, but I don't buy it :)

[hannamyluv]

Would your really good keywords happen to be misspellings? They are now automatically showing ads from proper spellings on misspellings.

It could also be that the advertiser was already a premium advertiser, just not on those keywords. They are not accepting any more advertisers but they may expand the listings for a current one. Of course, from what I have heard, the prices for premium are outrageous now so they really aren't all that much of a bargain.

[defanjos]

A bit more info, I am an affiliate of this premium advertiser, and suddently last week they started advertising on the premium spot for all the keywords that convert well. They never advertised before, I know, because I check this campaign thoroughly and never seen them before.

It is just very suspicious, I was doing really well with their program, then, they come in, get a premium spot and start advertising in a very similar way to what I was doing.

Things that make you go hmmm....

[hannamyluv]

Well, it does sound suspicious, I have to admit. But, not to sound like I am defending Google, they don't have to be premium to get up in those spots anymore. They just have to be willing to bid high enough, but you did say it was longer than 25 so.... It is a hmm...

A good analytic software would give them the words that people were hitting their site and converting well with. Perhaps even tell them what your customers were hitting well with.

I just don't see google doing well by giving them your words due to the fact that they are a customer that will be gone very shortly when the premium ad program is scrapped while you will be there as long as adwords is profitable (which we hope is a good long time) :)

[Shak]

defanjos,

whats to say they had not booked the campaign in the past, and the starting date was 1st August and has a campaign which will run till 31st December 2003, when premium listings STOP.

as for keywords, well they do have optimisation teams, and if your or anyone else's keywords are relevant, than sure they may use them (imo).

Shak

[webdiversity]

Shak's right. There are no new premium deals being struck or renewed, but there will be some that will have been inked a little while back and these have to be honoured.

Just on the subject, how many big ad agencies who have dominated the premium spots have got any idea on how adwords works and what will they do on 1/1/2004?

Anyone for a spot of training?

[defanjos]

Thanks everybody

[fenway]

webdiversity...I think its safe to assume that most of the larger advertisers have Google reps who look after them closely, and have already created timelines for phasing their thousands of premium listing into Adwords throughout the fall.

[seasalt]

defanjos

Just to clarify what others have said. The current AdWords premium advertisers CPM program is being discontinued. But, AdWords will continue with a Premium cost-per-click, full-service level for large advertisers who spend more than $5,000/month.

And it is a little scary to think that these Premium service level AdWords reps possibly have access to "what works".

From the AdWords Premium service level overview page:

"We've gained our expertise by observing what actually works across billions of searches"

Any input AdWordsAdvisor?

seasalt