Welcome to WebmasterWorld Guest from 54.205.209.95

Forum Moderators: open

Message Too Old, No Replies

Google Introduces Key Name Search into Toolbar

Reminiscent of the old RealNames functionality

   
3:21 am on Jul 15, 2004 (gmt 0)

WebmasterWorld Administrator martinibuster is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



According to PC Magazine [pcmag.com], Google has released a new version of the toolbar that will automatically redirect straight to a website if there's an obvious match between what is typed into the toolbar and a specific website.

Key Name search.

Current Google Toolbar users will be updated automatically over the next few weeks. Those who have already configured Google as their default search engine will have Browse by Name turned on by default. Others can enable it from the Options dialog.

According to the Google Toolbar page [toolbar.google.com],

Browse by Name - save time by typing names instead of URLs in your browser's address bar...

Oh boy! Something new to play with!

[edited by: martinibuster at 3:29 am (utc) on July 15, 2004]

3:24 am on Jul 15, 2004 (gmt 0)

WebmasterWorld Senior Member marcia is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Goodie! Thanks MB, I'll change the default search. Yahoo hijacked mine when I installed their toolbar.
1:22 pm on Jul 15, 2004 (gmt 0)

10+ Year Member



Nice find martinibuster. Something else to play with. I imagine I'll waste a good amount of time finding flaws in it.

wellzy

1:34 pm on Jul 15, 2004 (gmt 0)

WebmasterWorld Senior Member zeus is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Ohh no I dont like that, it will ones again give a boost to companies that have a big name on the net and the little company who tries to get a good name in the future has absolutly no chance, because google only delivers that one result, when a surfer types a name based search.

zeus

2:03 pm on Jul 15, 2004 (gmt 0)

10+ Year Member



Yeah but it's the only way they are going to curb the amount of spam in their index.

Glyn.

3:55 pm on Jul 15, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Anybody got a sample of a word that works I tried a dozen or so and no success.

yes I did download the new version after I blew the dust of my IE browser ;-)

4:01 pm on Jul 15, 2004 (gmt 0)

10+ Year Member



How is this different (other than being slower) that typing a keyword in the address bar and hitting "cntl + enter"?

[edited by: atadams at 4:30 pm (utc) on July 15, 2004]

4:29 pm on Jul 15, 2004 (gmt 0)

WebmasterWorld Senior Member zeus is a WebmasterWorld Top Contributor of All Time 10+ Year Member



graywolf, type yahoo
5:52 pm on Jul 15, 2004 (gmt 0)

10+ Year Member



I would imagine that this new feature might cause some screaming.

For example, typing 'apple ipod' using the new names feature now takes you right to Apple's iPod home page.

The old-style SERP had both native and Adwords results for some big shopping portals, such as CNET, BizRate, Amazon, etc. Doesn't that mean that all Google toolbar traffic for that phrase is going to stop dead for those portals? Won't that affect some of the big boy resellers quite a bit?

6:00 pm on Jul 15, 2004 (gmt 0)

10+ Year Member



Will the existing toolbar update itself or do you have to download and install the new version?
6:17 pm on Jul 15, 2004 (gmt 0)

10+ Year Member



I suppose this is OK if it works when there truly is an "obvious match". But I'm worried this is going to turn into another Real Names, which would not be good. Will Google start asking for money to buy certain words? That would be very, very bad.

(I don't particularly care about iPod resellers. But there are other ways that this is bad.)

6:20 pm on Jul 15, 2004 (gmt 0)

WebmasterWorld Administrator martinibuster is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



whiplashblue makes a good point. This function takes the "surf" out of "surfing."

Anyone think some websites may suffer a traffic drop as a consequence of this feature?

6:25 pm on Jul 15, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member




But I'm worried this is going to turn into another Real Names,

Yeah, this is bad news for the toolbar users.

I believe the Firefox Google toolbar had this option set as the default.

[edited by: Robino at 6:27 pm (utc) on July 15, 2004]

6:26 pm on Jul 15, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>>Anyone think some websites may suffer a traffic drop as a consequence of this feature?

Yes, the one's relying on AdWords for traffic. Not to mention Google taking a hit on Adwords revenue.

6:54 pm on Jul 15, 2004 (gmt 0)

10+ Year Member



Certainly food for thought. Shifting the balance a little bit from "keyword search" toward "brand awareness".

Another factor to keep an eye on when "optimizing" or "marketing" a site.

8:21 pm on Jul 15, 2004 (gmt 0)

10+ Year Member



I tried a lot of terms and it pretty much only works for well known name brands. This doesn't seem like a very inventive development.
9:22 pm on Jul 15, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>Anyone think some websites may suffer a traffic drop as a consequence of this feature?

No, unless Google starts charging for keynames.

11:27 pm on Jul 15, 2004 (gmt 0)

WebmasterWorld Senior Member tropical_island is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Can anyone tell us what version of the toolbar is the latest.

Mine is 2.0.111 -big/en (GGLB)

11:43 pm on Jul 15, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Doesn't work for me - will it update itself? As the toolbar gets more widespread this certainly provides another reason for spammers to target well known brand names...
11:54 pm on Jul 15, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>>what version of the toolbar is the latest.

2.0.112

[toolbar.google.com...]

But, how to update w/o uninstalling?

8:15 am on Jul 16, 2004 (gmt 0)

10+ Year Member



Anybody seen this?

Just trying the new feature “Browse by Name” and noticed the following:

As a result of our brand name endeavours, in establishing our trade mark / service mark “****” and to see if the Google Toolbar, Browse by Name feature would return our site.

I tried typing **** into the browser address bar, returning this folder on my PC C:\Documents and Settings\Owner\Favorites\****

I tried the suggested “GOOGLE” – “you can just type "google," and Browse By Name will take you there.”

As I also have a favourites folder named GOOGLE I got this: C:\Documents and Settings\Owner\Favorites\google

Also if you type this: Microsoft Outlook

If you have Microsoft Outlook, it opens your "Microsoft Outlook" program

8:45 am on Jul 16, 2004 (gmt 0)

10+ Year Member



misunderstood.
10:54 am on Jul 16, 2004 (gmt 0)

WebmasterWorld Senior Member leosghost is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Strikes me I need to go register some Keyword domain names..
11:25 am on Jul 16, 2004 (gmt 0)

10+ Year Member



[bcolintho[/b] that is Internet Explorer behaviour not Google Toolbar.
11:33 am on Jul 16, 2004 (gmt 0)

10+ Year Member



ok - thanks, perhaps this IE behaviour should have been considered when this feature was being implemented?
7:39 pm on Jul 16, 2004 (gmt 0)

WebmasterWorld Senior Member caveman is a WebmasterWorld Top Contributor of All Time 10+ Year Member



I see no point to this. All is does is rob users of choices. I'll make my own choices thank you.

And if the argument is that it helps the less-well-informed searcher, I don't buy that either; a lot of searchers start with very basic kw's without necessarily intending to go to the most obvious choice (if there is such a thing).

11:34 am on Jul 17, 2004 (gmt 0)

10+ Year Member



How exaclty is this different from the "I'm Feeling Lucky" button?
9:19 pm on Jul 19, 2004 (gmt 0)

10+ Year Member



Polishing up the crystal ball...

methinks Google will start selling Real names for the Toolbar - since, its not really, "really" part of the SERPS. Most likely after IPO, Q2/3.

OR maybe not. :)

 

Featured Threads

Hot Threads This Week

Hot Threads This Month