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Key Name search.
Current Google Toolbar users will be updated automatically over the next few weeks. Those who have already configured Google as their default search engine will have Browse by Name turned on by default. Others can enable it from the Options dialog.
According to the Google Toolbar page [toolbar.google.com],
Browse by Name - save time by typing names instead of URLs in your browser's address bar...
Oh boy! Something new to play with!
[edited by: martinibuster at 3:29 am (utc) on July 15, 2004]
For example, typing 'apple ipod' using the new names feature now takes you right to Apple's iPod home page.
The old-style SERP had both native and Adwords results for some big shopping portals, such as CNET, BizRate, Amazon, etc. Doesn't that mean that all Google toolbar traffic for that phrase is going to stop dead for those portals? Won't that affect some of the big boy resellers quite a bit?
(I don't particularly care about iPod resellers. But there are other ways that this is bad.)
Just trying the new feature “Browse by Name” and noticed the following:
As a result of our brand name endeavours, in establishing our trade mark / service mark “****” and to see if the Google Toolbar, Browse by Name feature would return our site.
I tried typing **** into the browser address bar, returning this folder on my PC C:\Documents and Settings\Owner\Favorites\****
I tried the suggested “GOOGLE” – “you can just type "google," and Browse By Name will take you there.”
As I also have a favourites folder named GOOGLE I got this: C:\Documents and Settings\Owner\Favorites\google
Also if you type this: Microsoft Outlook
If you have Microsoft Outlook, it opens your "Microsoft Outlook" program
And if the argument is that it helps the less-well-informed searcher, I don't buy that either; a lot of searchers start with very basic kw's without necessarily intending to go to the most obvious choice (if there is such a thing).