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what is a back link?

newbie confused

     
2:51 pm on Mar 29, 2003 (gmt 0)

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HI All,

I am building a pretty successful link campaign but feel like an idiot as I don't know what a back link is.
Are they outbound links?
Thanks!

3:44 pm on Mar 29, 2003 (gmt 0)

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a link from another site back to you
10:44 am on Apr 2, 2003 (gmt 0)

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A link from a site to you, hence it is "behind" you, hence "back". It is not necessarily a reciprocal link. I think you only see the ones with PR4 and higher - at least mine are PR4.
11:01 am on Apr 2, 2003 (gmt 0)

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Thats right, only backlinks with a PR4 or greater show up.