How many searches per month for keyword on G?

keyword searches per month

[nuevojefe]

I use overture search suggestion tool to find out how many times a particular keyword or phrase is searched for on their engine. Then I use the neilson or mediametrix to figure how many more searches are done on g than overture and kind of multiple that for a ballpark figure.

The problem is, I target a keyphrase that overture claims is searched for by them 16k times per month. So in theory it should be searched for 60-80k times per month in G and Y!. I am currently #5 & 6 for the term and I am only receiving about 35-50 hits a day for that term.

Is it possible that that few of people would go down to #5? The term is for a product that varies widely so all the sites sell different "keywords", so it's not like they find it in site #1 or #2 and just stop searching.

Or, alternately, is it possible I am going about determining the proper # of searches per month and someone here can tell me that and make me feel stupid & help me tremendously at the same time!?!

Thanks!

[WebGuerrilla]

I think your numbers are skewed because you are not quite understanding Overture's data.

Overture's search tool combines both sigular and plural forms of a word into one count. Their database also represents all searches (including automated requests)from all their partners, not searches done just at their site.

So even if you made the assumption (which I think is false) that the demographic makeup was the same across all engines, Google's search numbers would still be much less than what is reported by Overture.

[nuevojefe]

WG,

First, thanks for taking the time to reply.

Second, I had been reading more lately to understand how overture counts its searches. I definitely see where I've been led astray. A certain site I used to use would let you enter your keyword and it would automatically used the overture data and the nielson's net ratings to multiply the *estimated* number of times each term was searched for on each of the 12 top search engines.

1.Granted demographics is going to skew any estimate for a search phrase, is there any better method for determining keyword or key phrase frequency?

2.Any body know the statistics on average of what percentage of searchers will go to what level (on google)?

E.G. #1 100%
#2 89%
#3 67% etc, and so on.

Any educated guesses even?

Thanks everyone in advance.

[nuevojefe]

Oh, and I just thought...

Taking what you said into consideration about overture counting all searches done on its affiliate sites, I wonder if that number was the number nielsons net ratings used as the base for overture.

Basically they said this:
Yahoo5.25
MSN5.02
Google4.52
AOL3.64
Ask/Jeeves1.80
Infospace1.41
Altavista1.04
Overture1.00
Looksmart0.93
Netscape0.89
Direct Hit0.71
Dogpile0.63

Meaning yahoo gets 5.25 times as many searches as overture and dogpile gets 63% as many searches as overture per month.

[RossWal]

I'm interested in this too. Discounting demographic issues, if Overture reports 100 searches per month, is a good guess that Google would have about 400 per month for the same term?

Thanks,
Ross

[marttali]

bump

[eWhisper]

if Overture reports 100 searches per month, is a good guess that Google would have about 400 per month for the same term?

This depends a lot on the industry as well.

My data comes from AdWords impressions and Oveture numbers of times shown. Overture does combine some terms into one word which makes exact data sometimes more difficult to extract. Google has various match terms, so again, sometimes you're extracting numbers.

Some words Overture is much higher than Google, and the majority of this comes from Yahoo's demographics. On others, Google has a much higher number (and G's numbers include AOL & Ask Jeeves).

There are many resources which tell you the most used search engines, and how many searches they get per month, but when you break it down to the KW level, identifing the demographics of the searchers gives you a bit more insight as to which will get more searches for your KWs.

[Chndru]

I am currently #5 & 6 for the term and I am only receiving about 35-50 hits a day for that term.

This could be, either,

* there are better relevant sites to the search term at the top 4 positions
* users think your site is not entirely relevant for the search term
* search term has multitude of meanings (e.g. jaguar)
* the ballpark figures are way skewed with broad matching or etc.
* there is a bug in the tracking mechanism you use to calculate the number of hits
* all of the above (or none of the above)

[woop01]

The search inventory reported by Word Tracker and Overture should only be used for relative comparisons. For example, KW1 gets 1.0X searches and KW2 gets 1.5X searches. However, finding out what X is usually a shot in the dark.