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Ive also read on the net different ideas 2 - 8 % from one website, 10 - 15% from another.
Any ideas on the ideal keyword density ratio, or is there no hard and fast rules?
According to google, that question has been asked somewhere in the neighborhood of 1,540 times on this site.
It must be the holy grail of SEO knowlege.
I shoot for 2-10%; for what it's worth.