Could Broadband be becoming the accepted standard for keen Internet users?
Full details from the Office For National Statistics' PDF
[statistics.gov.uk...]
If you are targeting the UK there are lots of useful nuggets on the site - dig around.
I would be interested is seeing usage times between dial-up and always on connections. I think the growth of broadband may begin to show a split between the casual user and the comitted user. There might be a case to be made for pushing sites at the broadband user if thats where the buyers hang out ;)
Some sites are so slow on dial-up we simply do not bother. My family already buy on-line but we often put off the purchase until we can get to a decent connection.
You're correct, NF, but wait a little while before committing.
Will have a hunt around that site for info.
NFFC, i agree with what your saying, certainly the people that i know that have Broadband (most of my close friends), have a reasonable knowledge of computers and of the internet, approx surfing from 3-4 hours a week anywhere up 60 or 70 hours. Especially the MP3 queens.
Whether there is a correlation between online buyers and type of connectivity, raises several questions.
1. Sites can be richer with JS/Flash.
2. More complex sites, reversing the simplicity arguement, as its not necessary, if the surfer is web savvy.
3. Multi-connection level targetting/ with affilations to ISPs offering various services.
Certainly for myself, i did start buying computer books while using dial-up, but now that i have broadband, i buy cd's, book's, software, electronic equipment > due to speed of the process.
It seems obvious that broadband will convert better on any site where speed is an issue (almost all, I guess).
I would expect that most current broadband users are web savvy, but this will likely change as the market develops and that will increase the broadband conversion rate even more.
as I said, hmmmm...
