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I was featured on to BBC news in a fairly high profile way (and good way!) a while ago. I was concerned about bandwidth problems, but although traffic was up, it was nowhere like even double.
A recent feature on Daily Telegraph web site brought a grand total of about 15 on the click through - makes you wonder!
Break a leg.
[edited by: rcjordan at 1:49 pm (utc) on Mar. 5, 2003]
The number of enquiries has bave been good too (hard to keep up with the demand), and the conversion rate has been alot higher than normal.
We hired a PR company to do this for us, and it has worked wonders (it had to the amount they charged!).
In my industry, it is essential to get good brand reognition, and it was fantastic exposure for us.
t's been my experience that they have an uncanny 6th sense that compels them to take the hard-drive out for its annual bath and rinse right when you make press
Hear, hear! I have had that EXACT experience.. well, maybe not exact (they didn't actually put it in a bath :) ), but they did manage to take my site off for almost 12 hours just when we were on telly. Definately would be worth notifying your host if they have a history of unreliability.. probably worth moving hosts too actually
For me, being in my Local paper (Local City) was worthless, but being in the Daily Mail (UK) brought a measurable amount of traffic, about in the order of what you found.
The Daily Telegraph web site listings (in print) have been next to worthless (sales seem the same with or without it too).
However, I once had a featured article for one of my products, again in a national...and it was seasonal...
Wow, I sold over 200 Turkeys extra!
(Oops, did not mean to give specifics!)