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It seems to me that it isn't bad considering that Overture UK must also be fighting for the same business. And with Google Adwords being used for Google, I don't suppose that there is too much room for manoeuvre in the UK market.
Is UKplus actually a big UK engine? People often talk about it, but I have never seen any results from it.
Has Lycos replaced Espotting with anything? I had a look but can't see any sign of PPC listings. It makes me wonder where they are getting their income from - a lot of the banners appear to be advertising Lycos....
>Are Yahoo UK and Ask not two of the biggest players in the UK?
Ask is good but there are many other PPC players on those SERP's, the click thrus from the listings at the very bottom of the page may suggest that espotting could be a little more robust with their definition of relevancy. Yahoo UK are second division compared with the premier of the .com.
What about other UK portals like Splut or UKDirectory (they even do a printed version) - I would have thought that they would be on a par for traffic?
So, Hurlimann, who *is* a big player in the UK then...other than MSN?
The numbers only represent the percentage of people who visit those portals once during a month, and not genuine regular usage.
I suppose what we really need is the number of searches performed on each of these portals, but I doubt that would be available anywhere.
Does anyone know how many UK Internet users there are, so that those percentages can be converted to real numbers?
UK.overture has got the contract and is due to kick in soon.
as for Google.co.uk - its powered by Google Adwords and Google premium listings (premium listing via UK sales office, minimum ad spend £3,000)
hope that helps
Those Jupiter Media Metrix numbers are somewhat inaccurate when compared to the actual "search hours" as defined by Danny Sullivan.
It is a shame that we can't get "search hours" numbers for the UK. I bet that Google would move up the list and MSN would drop dramatically.
It is also good to note from a competition perspective that Overture and Espotting have about equal coverage. Now the US just needs Findwhat to get a couple of big contracts to even out the PPC market there.
Looksmart has said that once someone has bid on the term they drop espotting for the results and will soon drop espotting totally.
That said my experience is that they drop them from "featured" to the top of what looks like the backfill.
Looksmart.co.uk (partial and dropping)
Genie.co.uk (Now O2.co.uk)
I think that gives Overture UK a greater apparent "reach" than Espotting in the UK, but whether that actually means that they get more searches per month I don't know.
UK Home Users Reach as at March of this year
This really makes sense, doesn't it?
Have a look at a realy interesting Stat for France: www.netbooster.com/indicateur_netbooster_juin_2002.htm
Anybody knows something similar for the UK market?
[edited by: engine at 8:24 pm (utc) on July 10, 2002]
[edit reason] de-linked [/edit]
It makes sense, kind of. Reach is not a mutually exclusive property. Pepsi and Coke can both have 100% market reach if we all know/drink/see them both every day. MSN and Google will both have 100% market reach if we all load msn automatically each day, and then type in google.com
Market share is a more useful metric. What portion of the surfing population actually 'uses' an engine as opposed to looking at it on our way somewhere else... if that's what market share actually means anyway.
On the search terms that we target across a range of sites we get approximately 300% more traffic from Overture than from Espotting when both are listed in position 1.
View from the people side of the fence:
If you visit or use anything there is a 100% market reach for that product.
Unless, of course, you only visited or used half of it, then the product would have enjoyed only a 50% market reach.
(Like drinking 1/2 the Pepsi or dropping off when 1/2 the page is loaded.)
View from the product side of the fence:
On the other hand, when products reach a different percentage of the people, the percentages should add up to 100.
Anyone want to play 3 card monte?
Some keywords cost peanuts on one and loads on another and the same in other instances. You need to understand the feeds (top 2, top 3, top 5, top 10) find the value and grab it while you can.
Frankly we don't care where the ads get shown as long as the clicker does what our clients want them to do in sufficient volume for it to be a worthwhile exercise, and the good news is that Google, Overture and Espotting do that, it's too early to say what Bidsmart will do but in time I am sure it will pay it's way.
Interesting times for sure.
Is that using just Overture UK or does the 300% include Overture as well? That would mean that OvertureUK has 4 times the traffic of Espotting from the sounds of it.
Do you know where all that extra traffic comes from? Is it the MSN listings?