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I got to say i hate splut :)
You can't hate them, they deserve some credit for what they've done.
All I would say is
Google - Yes
MSN - Yes
Yahoo - Yes
Ask Jeeves - Yes
DMOZ - Depends what industry you're in
Mirago - Yes if you have a multilingual site(s)
The rest aren't worth the bother.
AlltheWeb is just Yahoo results on a different URL
Google - for adwords
Yahoo - the best general portal
MSN - it's Microsoft
Tygo - cheap and could be good
Industry verticals - highly targeted
AOL - they are big
Mirago - strong reputation
Lycos - established
Is Mirago really worthwhile. I used to buy clicks from them but I wasn't happy with the authenticity of them and so stopped about two years ago.
I have pages at #1 on all of these and all of the other main players for my target phrases.
My logs tell me that the rank is as follows:
I'm also seeing some of the big portals listed but they are all using Google.
Google.co.uk is five times as important as the next one down on the list.
Should have said we rank #25 on Mirago for the big volume terms so can't compare it with those we are at #1 on.
No I meant other companies trying to 'be' interested,when infact all they expect is for you to buy their stuff. God I hate that!
Just checked Thomson Local, Thomson Web and MSN sites but no 'partnership' details at all. I find this frustrating especially when these are supposed to be professional companies.
Who knows, maybe you work for Miva! Did you want salt for that Hat!
Event, None of the other PPC networks post details of new partnerships, Mirago and Miva are prime examples of this. I was surprised that they haven't done a mailer out to everyone yet, you'd think with the lack of press they get that they'd be crying out for some column inches?
I have a Â£2.5 million turnover business, two thirds of which comes from the Web. I've been paying for clicks on search engines for almost four years now. IMHO there are only two services that are worth the money and which do not have a down side. They are Adwords and Overture.
I stopped advertising with Espotting and Mirago when, after the Florida update, I found that sites that carried my add from Espotting and Mirago were ranking and I had lost my #1 possition on Google.
My advice to UK businesses thinking of using pay per click is to use Google Adwords and Overture first. If you make that much money from those that you want to lose some then try some of the other services. If you calcualte your return on investment you will soon stop using inferior services.
Thomson are, and always have been a directory operator, and that's what everyone KNOWS them as. So why risk damaging an already established brand by doing something they clearly aren't good at, or successful with. Does that make sense, anyone agree with what they've done?
Competition is a good thing in my mind and Local Search and 2nd/3rd tier networks are a great place to experiment in.
If you dont or wont see that, no problem. I just like to try new things. I wouldnt go to a restaurant and order the same food everyday, would you?
We have to diversify and change, so why shouldnt another company be allowed to do it.
Basically, anything thats creative or challenges the norm is a good thing.
Anyway, the Sherry is calling! have a great Christmas.
You'd rather mess about with the 3rd tiers. Have you read all the bad complaints about Kanoodle and Miva's traffic partners? I think it might be worth reading some of those posts before shelling out to lower PPC engines.
Would I order the same food every day? Er yes, sometimes I like chips twice a week. You can't lay assumptions, motivations about buying or eating habits and treat it the same as people's search patterns - food and search engine usage are not the same.
Changing an exisiting model is a major risk, Goto changed to Overture and luckily paid off, but Go was a 'search' facility to begin with so it's easier for people to accept. Thomson is just a directory - not a search engine like Overture is. Thomson is pretty good as a directory and has done well with partnerships, but that doesn't mean it will fair well in search. Maybe it's just been a directory for too long, you know people kind of notice what companies are known for and they get labelled....... Anyone can set up anything on the web - this doesn't mean they will be accepted or get away with it.
Webfinder isn't a top dog and never will be.
Sherry mmmmmmmmmmm hick! (I prefer beer mmmmmmm)
What about Clickfraud as a downside?