How often should I update content?

[kaymeis]

How often should I update the content on my website(s)

[Idris]

The amount of updates does depend to a degree on the topic area, but the internet is a pretty fast moving place so generally the more you update the greater chance you have of people bookmarking and visiting your site.

[peewhy]

Do you if has been indexed and where it sits in serps?

[kaymeis]

Peewhy,

I don't get what you're trying to ask

[peewhy]

Sorry I missed a word out, one finger goinger quicker than the brain!

Do you know if your site has been index, if so do you know your SERP with main keywords?

[kaymeis]

What does SERP stand for?

[ken_b]

>> What does SERP stand for?

"Search engine results pages" Where your site shows up in the results when someone searches for your topic.

[jetteroheller]

How often should I update the content on my website(s)

As often as You write now content or change old content.

[gendude]

The more often you add new content, the more entries are going to found into your site from the search engines, which increases traffic, rankings, revenue, etc., and the more often people come back to your site.

[europeforvisitors]

How often should I update the content on my website(s)

There's no simple answer.

Is it a news site? You should be updating in real time, as the news comes in.

Is it a dictionary or quotations site? You may be able to get away with updating every five or ten years.

If you want a serious discussion of this topic, pose your question in:

[webmasterworld.com...]

[kaymeis]

Actually, it's an HTML tutorial. I plan on doing a series tutorials on all web design technologies starting with HTML

[europeforvisitors]

In that case, there are two answers:

1) You'll need to update when the content becomes obsolete (or incomplete from the POV of the typical user), and...

2) You'll probably want to to add new content fairly often if you want to build an audience of repeat visitors.

Also, if you aren't already doing so, you might want to diversify your revenue stream with CPM ads and/or affiliate links. (CPM or impression-based earnings are likely to be especially useful on a site that gets a lot of repeat visitors who may not be inclined to click through on recurring AdSense ads from the same advertisers.)

[arikgub]

There is a kind of common belief that SEs like frequently updated sites and rnk them higher. I don't know if there is a firm evidence for that.

[europeforvisitors]

There is a kind of common belief that SEs like frequently updated sites and rnk them higher. I don't know if there is a firm evidence for that.

I'm skeptical, just because some topics don't lend themselves to frequent updating and sites that hardly ever get updated routinely rank #1 (or close to #1) for keyphrases that have hundreds of thousands of search results. (Think metric conversions, world climate, electric plugs, or Shakespeare sonnets.)

[peewhy]

Would you be incorporating SEO techniques in your articles?

[spaceylacie]

I don't know if you've read over the patent google filed this past year, but sections [0045]-[0056] cover how documents may be scored based on updates to them.

Here is one quote from the patent:

"For example, the rate of change in a current time period can be compared to the rate of change in another (e.g., previous) time period to determine whether there is an acceleration or deceleration trend. Documents for which there is an increase in the rate of change might be scored higher than those documents for which there is a steady rate of change, even if that rate of change is relatively high. The amount of change may also be a factor in this scoring. For example, documents for which there is an increase in the rate of change when that amount of change is greater than some threshold might be scored higher than those documents for which there is a steady rate of change or an amount of change is less than the threshold."

There is tons of great info in that patent that was filed, makes excellent "light reading" when you get a chance.

[jetteroheller]

There is a kind of common belief that SEs like frequently updated sites

That's not true.

Some of my internet promotion clients did nearly not change their sites since 1998 or 1999.

My main domain is also created 1998

Since years constant traffic +-15%

[europeforvisitors]

Just because something's in a patent doesn't mean it's being implemented, or that--if it is implemented--that it's being used for every type of content. Note also that Google's patent filing uses the word "might." :-)

Also, this is the AdSense forum, so the relevant question would be whether AdSense cares about how often the content is updated. So far, we haven't seen any proof that it does. (Which isn't to say that publshers shouldn't update their content when it's appropriate to do so.)

[kaymeis]

I'm a bit confuse. Isn't it against adsense rule to display the competition's ads on yourt site?

[europeforvisitors]

I'm a bit confuse. Isn't it against adsense rule to display the competition's ads on yourt site?

I'm not sure exactly what you mean.

If you're asking whether it's against the rules to use somebody else's AdSense code on your pages, the answer is "Don't do it." (You wouldn't want to anyway, because the other publisher would be earning money from your pages.)

If you're asking whether it's against the rules to let AdSense run ads on your site for a business or site that competes with yours, then the answer is "That isn't a problem." For example, if you own McDonalds.com and AdSense runs a Burger King ad on your pages, that's not a violation of the AdSense rules.

[kaymeis]

No, that is not what I meant. What I meant was is it against the rules to display other ad networks ads such as YPN?

[brokenbricks]

The #1 site in one of my niche's is a site that hasn't been updated in 4 years and is actually a database error when you go to it. It was registered in 1996 and that's the only reason it's even there.

So you can maintain extremely high rankings with non updated content, this content doesnt even exist - it's an error page. Poor #*$! is missing out on some serious traffic and money.

[europeforvisitors]

You can display ads for other networks such as YPN, but not on a page that contains AdSense ads. (That is, not on the same page at the same time.)

[kaymeis]

So basically, you can alternate betwwen Adsense and YPN?

[stevehbs]

As long as it is high quality highly relevant content. As often as possible.

[europeforvisitors]

So basically, you can alternate betwwen Adsense and YPN?

Sure, or you can use AdSense on some pages and YPN on others at the same time. (Just not on the same pages at the same time.)

[elguapo]

Or you can use a banner rotating software such as phpadsnew and show YPN interchangeably with Adsense -- as long as you don't have other ad units from the opposing company. For example, you are rotating banners, but you have an Adsense skyscraper that is permanent on the same page -- there will be a time when the YPN banner will show simultaneously with the Adsense sky - and that's a no-no

[I Will Make It]

Hey there spaceylacie..
I was wondering if you could give me the url for the patent (google) you talked about earlier in this post.

Thanks -

[arikgub]

brokenbricks,

Poor #*$! is missing out on some serious traffic and money.

:-)

Don't miss the oportunity, send him a buy offer for his domain. He is likely to sell it for pennies.