Ebay Optimization

[webgator]

I have a potential client that wants us to optimize his ebay store both so that he will rank high in ebay searches and also on regular search engines. Is this even possible and can anyone point me in the right direction of where I should look for info on this.

Thanks

[kodaks]

I don't think that is possible, but there if you want to promote individual items towards the top of the search list, buy a featured showcase.

[pmkpmk]

Since nobody else answered so far, I take to liberty to hijack this thread a bit.

I am wondering - since SERPS get "polluted" with EBay results during the last few months - whether it would make sense to advertise a product in an EBay auction?

Even for my local-language-niche-product, there's always like 2-4 EBay result pages in the SERPS. So what if I am going to make a "permanent" auction for my product, at a ridiculous high price, only to keep the product name in the SERPS? It would be an approach to branding, and if somebody would in fact BUY it on EBay - all the better!

If we leave moral issues out (I personally think that EBay auctions make NO sense in SERPS at all), would this be a (temporary) solution to boost a product or brand name?

[SEOMike]

pmkpmk-

Good question. With all the Ebay results in the SERPs, why not?

webgator-

Buy Ebay's special listing to get it on top of Ebay's searches, and optimize the crap out of the page for Google. Like pmkpmk said, SERPs have been saturated by Ebay listings... why not take advantage of them? They are pretty short lived, but still get some decent positioning. Use all the tricks you can, and you should be able to raise not only your Ebay ad, but transfer some of that over to their regular site.

[phantombookman]

For those people out there who buy links then an Ebay store may be worthwhile just for the links.

I just closed my store but considered keeping it as it was ranking highly for my company name and i had live links to my 4 websites on it.

Ebay have clearly taken a decision to maximise the serps and drive traffic to Ebay because I was persuaded to open a store by a poweseller rep who called me. We spoke openly and he suggested I should
"keyword spam my shop to death"!

He told me to forget the Ebay rule book when it came to stores and do whatever I wanted with keywording and links.
As they restrict the search returns for the stores on their site it can only be for the benefit of Google I presume.
Regards
Rod