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1. Choose 2-3 relevant keywords
2. Write title/meta tags
3. Make sure the text word count is over 200 and use keywords in content (h1's, <b>,<i>,<u>, etc)
4. Make sure the design is not heavy -- page opens quick
5. Write alt text with keywords
6. Start link development -- is it ok for other sites to exchange links with a single page sites. Who would want to swap links with me? Where first shall i apply for reciprocals?
7. Do i need to submit the site to some directories?
I know, my question may sound silly but please help me out with this
Many thanks in advance
Is it possible to break that one page site into at least 5-10 pages of relative content? Each page specific to a particular keyword phrase that you are targeting?
However if i go PPC/CPC where do I go first? Google adwords maybe? I wonder what for a budget should suffice for this.
I would probably give Overture a try first as their reach is a little more widespread than Google Adwords. But, it is all relative to the industry you are in.
Budget? Hard to determine a budget until you've done the keyword research. A good place to start would be Overture...
Once you've determined which keyword phrases you are going to target, you then need to look at the total number of searches for the previous month. This will give you a general idea of the type of volume that phrase is generating. Mind you, the numbers are quite inflated at Overture so you need to take that into consideration when determining your budget.
I don't generally engage in link swapping as my business is consulting and not building.
In this case I have a single page site that appeared in the SERPs on page 2 or 3 of one of the most popular search terms. I had sent traffic to it via a blatant reference from at least two other sites on a related topic, via a link, but the page itself didn't link to anywhere significant. The other sites would have been PR6 or perhaps 7, nothing more.
I won't describe a way to purposefully do this (I don't have one that is reliable anyway) but that initial discovery was in an extremely competitive KW market (2 words always paired in order, definitive for the niche, on every top list for a long time). Since it was a genuine reference with no SEO intentions, I thought perhaps I got an honourable SERP position for good behaviour :-)
Turns out it can be done under certain conditions (at least)