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Anyone care to share tips or tricks that increase sales once the visitor is on the site.
Thanks,
True
Do show your contact information, or as much as you can without letting off your a small company, if you are. 800 numbers are the best part of this, and do well when combined with a picture of a rep on the phone.. However if you are going to really tout your contact info/800 number, by ready to handle phone orders on a regular basis. Many of your typical CC orders may very well end up as phone orders.
If you accomplish those things and everything in between, you should have no problem giving people the feeling they are at a fortune 500 company website. In hundreds of past projects when people found out that I didn't have 1000 employees and a skyscraper they were very confused, because that is the picture the website painted.
Find out why those visitors are there. Did they come for a specific reason? Or are you just a popup that annoys the **** out of people that instantly close that browser window.
Use powerful stats programs. Monitor what pages each of your users go to, how long they spend on each page etc. This is crucial in developing a site to channel the users into customers. Think of it like fish. What made these fish come to my site? Was there food (something they wanted), or was it the way the river flowed (popups)? Figure out how to get your fish where they want to go, what they need to do in route, and how to get them there with the least number of wanderers.
Analyse your competition. Find out what they are doing different, if it is something you can improve upon, and what you can do above and beyond them to turn the conversions. In past projects, competitors sites were the very mold in which I wrote my website according to. Once I was ahead of them and they had either gone out of business or went too far down hill to turn back around, I could then sculpt the site to the maximum potential.
It will be different in every market and scenario much like the difference in human beings DNA. They may look similar, but they are very very different. Remember to take everything into consideration. Your website, statistics, product(s), competitors, prices, your abilities, your goals, and so on..
-Jason
One thing that we always do for our websites is to have a fax/mail in order form that our customers can print out.
Even today, some people distrust online ordering and prefer to fax in their credit card order!
tricks that increase sales once the visitor is on the site
Where are your visitors coming from? Are they qualified?
And, of course: there is no truth in marketing. Test, test, test.
Anyone else care to share a few ideas?
Give them good content.
Not only the SE's, even the prospects are Content hungree.
Content and qulity education helps build trust with the prospect which is all u'll need to make the sale.
Gain Trust = Sell More.
Cheers, have a great 2004
Kind Regards,
Saumil.
Recently there was a discussion about price points, can find it at the moment.
I will not name the site, but I tried to make a purchase and when I went to checkout, got a script error. I left.
Then a week or so later, I looked through my history and found the site again, having exhausted all effort to find another site carrying the same package, and tried again.
Guess what? No deal. Timeout error this time. Tried another site for a different product and it was fine, so it wasn't me.
I would guess if users come to my site and the flush plugin install window opens, people will cancel and leave.
Any ideas or suggestions?
Thanks a million!
Chad
Yes if you want to rely on SEs.
I would leave unless your content really really justifies the use of flash.
