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All the content is basicall the same but with different titles and meta tags.
In the SE's eyes do they consider it duplicate content? It certainly seems to be working for them.
Google guidelines say (most other SE's are the same):
Quality Guidelines - Specific recommendations:
Don't employ cloaking or sneaky redirects.
Don't create multiple pages, subdomains, or domains with substantially duplicate content.
Avoid "doorway" pages created just for search engines, or other "cookie cutter" approaches such as affiliate programs with little or no original content.
Yes people are doing this and at the moment they are getting away with it. The question really should be can you afford to take the chance getting banned doing something that is against the guidelines.
One day SE's may take action and all your guideline-breaking competitors could disappear leaving you with a nice high ranking.
I have a PPC directory which contains PPC terms like
Now when a user/bot reaches my site, it sees links related to different categories. The user/bot decides to click on a link it will be taken to the result page where the results related to the term are displayed. These includes results from well-known ppc providers, banners, shopping networks etc.
The result page by which I mean Layout, remains the same for all terms, only the content, i.e the text, links appearing in it changes.
Does this mean Duplicate Content?
I hope this time I am more clear