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Thanks in advance,
Joshua Ip
Search Engine Relationship Chart - Where Engines are getting their results [webmasterworld.com]
More general information about improving your ranking in MSN can be found in the Need help optimizing for MSN! [webmasterworld.com] thread.
Your keyword (refinance) sounds commercial, so Zeal won't be an option to get into Looksmart for free. For a recent thread about Looksmart: Looksmart - Dead Directory Walking?
[webmasterworld.com]
For the most popular keywords there is usually a tonne of looksmart listings above the inktomi listings.
For the less competitive phrases it may not have any looksmart listings at all - these are really good ones to target if you are going to pay to get into inkomi.
I have paid to have 5 pages indexed in inktomi but after a few months they picked up over 50 other pages for free.
I've used looksmart but I was not impressed - I couldn't even use up my monthly budget. I highly doubt I'll use them again.
You will be up against special circumstances in this case. With LS, there are special packages available to advertisers with deep pockets. With Ink, you've got the Trusted Feed program to contend with. My understanding is that with Trusted Feed, you are going to be competing with many cloaked pages.
If budget permits, you should check into those programs offered by LS and Ink for just this scenario. Typically a LS directory listing and a well optimized Ink page do well. When you get into highly competitive industries, it is a completely different ball game. Play ball!
This account has produced the same result for 14 months, despite Looksmart's caveat that they do not necessarily guarantee a good ranking. Incidentally, I have attracted customers through this listing.