Keyword or Brandable

domain question

[mosley700]

Head Honcho wrote:
>>Easily brandable. You want "google.com" and not "mykeyword.com". Keyword domains are out - branding and name recognition are in - big time in. The value of keywords in a domain name have never been less to se's. Learn the lesson of "goto.com" becomes "Overture.com" and why they did it. It's one of the most powerful gut check calls I've ever seen on the internet. That took serious resolve and nerve to blow away several years of branding. (that is a whole 'nother article, but learn the lesson as it applies to all of us). <<

Do you still believe so? If so, what are the benefits of brandable domains? From what I've seen, keyword domains appear to be more effective when targeting specific keywords.
I'd appreciate any imput on this.

[Kavenien]

A question:

What reasons exist that would prevent someone from aquiring 1 brandable and several keyword domains and having the DNS point them to the same site (IP)?

A suggestion:

It does appear that many of you can no longer see the forest for the trees. I understand this situation, as I am most definetely there. A solution I've been implementing is to use various non-computer or non-internet saavy individuals to perform searches for me whilst I record their actions and reactions. I started this with my relations to begin with, now I hire random people from the street to generate random blind results. While I'm not on the "top-of-the-hill", this research has assisted our company substantially.

[delpino]

I haven't read the whole thread but what about a mix between brand and keyword like:

www.simonandrews-stamps.com

instead of www.simonandrews.com or www.stamps-covers.com

or maybe both point to the same IP like suggested. Or is this penalized by SEs?