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PPC would be a decent option if you determined there would be enough ROI to replenish the account. $100 can be plenty to kickstart a campaign if it's well targeted it should support itself over the long run.
$100? That's not a whole lot of promotional budget, is it? Hmmm, maybe a page or two in Lycos, Inktomi might do the trick. Depends on the industry.
You can also promote locally. Go down to your local sign shop and have a vinyl cut decal made. You know, those individually cut decals that you can put on your vehicles. For $100, you should be able to get 3-5 of them made. I'd include the web address and tagline, just enough to tease anyone looking.
Put one on your vehicle, a spouses, a friends, maybe even Mom and Dad's ride. The decals usually have a 3-5 year life expectancy which is more than you'll need. The reflective ones have a dramatic impact at night when lights hit them! ;)
I think I am leaning toward that $5 for PR5+ links.
Now the questions is where do I go to find this person(s) to do it? Any web site suggestions; I know of freeagent.com; where else?
Setup 2 more sites and conduct the same marketing and SEO activities as u did for the one youve got now.
By the time your done, your skills will have improved, you will have made more contacts, you will have more web presence, more industry knowledge....
All for $100.
Best value you will get for your money. Dont spend on what you can do for free. Expand if you can afford it.
...or go with the beer ;)
I would first have a few questions... like - are you selling something on your site?
I would also review your meta-tags to see if there was room for improvement. This would be inexpensive and potentially have great long-term results.
Based on what your site does, an opt-in e-mail campaign can be had for a $100 too and touch thousands.
I don't drink, or I'd consider the other options as well.
I wouldn't pay $60 to join a site that looks like that thing, especially if I was an executive. Total fear of getting ripped off!
[edited by: agerhart at 7:11 pm (utc) on Jan. 3, 2003]
[edit reason] Please be respectful in your posts [/edit]
Why don't you give me this $100 to design you a nice interface for your site, then head off to DMOZ and e-mail webmasters in your categories requesting to exchange links.
Or better yet, find a noninternet job, make some more money - like $200 - $300 and invest in Google stock the second they go public.
But seriously - $100 will not buy you any exposure, you better off spending this money on food while you learn SEO and internet marketing.
I disagree with the pervious poster - $100 WILL buy you exposure, as you are targeting to a very small group of people as you are.
Just be clever in designing an Adwords campaign (keywords, ad copy etc,) Target, Target Target.
Seeing you list at least three hundred members each paying $60 US per year you are making at least $ 10,000 US revenue annually, even if some were grandfathered.
Its also a very successful website having so many high profile subscribers at the top levels of very famous organizations, so I would look at setting up some personal deals with your members to help promote your site, say in their newsletters or own web site. Your subscribers are among the smartest guys in the world! Use them!
I would allocate at least 10% of revenue for marketing to keep the business thriving. therefore I would suggest you should be allocating at the very least $1,000 US a year and forget the small amounts.
For your site i would recommend a one to three month campaign with Adwords maybe, and more sample material and presentation of which is in your subscription content, becuase there is very little info on the site to help prospects assess the quality of what they are paying for.
I really think your major challenge would be to convert visitors to subscribe and I would work on that first, including a more professional front page as others have suggested. (It has to LOOK like its worth $60 at least!).... Then do the promotion campaign. At the moment they may be wasted hits.
AND for goodness sake, RAISE your subscription rates. People at that level would pay 10 times as much for quality. With that low level of rate, you just make the value of your site look CHEAP!
It is very light, which allows users who connect at very low dial-up (28.8K and even less sometimes on PDAs, etc.) speeds and still get most of the data. There are almost no graphics on the web site. I have several members who have limited eye sight, and have to use audio, and allow font sizing by the browser. Graphics would not work in that case.
I get a higher distribution of video settings then most web sites, i.e. not every is using 800x600 or 1024x768. Same with the browsers (My #3 browser is IE3! Even better -- how many Mosaic 2.0 user do you have?). With the limited design, the pages size well between video modes, browsers, and platforms.
The site have been reviewed by Jacon Nielsen, inside and out, and made changes according to his suggestions, so I am confortable with the user interface.
Despite what you and I thought, these executives actually WANT a simple system as it is presented. They WANT pure content, not looks. I have suggested time and time again to redesign both the public pages and the private ones, with various enhancement, but each time it was voted down. I HAVE been looking for a CMS that was simple, and did not look like every other site, but every time I present it to the users they say "forget it, we don't need it". The truth is, they are right. The websites strength is not look and feel but it's members and the content.
The subscription is there to "scare" away casual lookers. The members are more interested in quality then quantity of the members. The site makes minimal amount of money which goes to hosting, and most people are "grandfathered".
Maybe one day we will raise the subscription rate, but we are not there yet, especially in this economic climate. We have the individuals as members, not the corporations, and sometimes they do fall on hard times...
Adwords is an interesting suggestion, and will into that too. Could that increase the PR?
Your time can be a lot more valuable than any amount of money if you use it well.
When you say you want to promote your site, but you also say that your subscription is to scare away casual browsers, what do you mean? What is it you want to achieve?
I am assuming its not about the money, or the quantity of visitors.
Therefore, you are looking to find more suitable members to subscribe, therefore increasing the input and content for all members, yes?
$100 aint gonna cut it for that.
You can spend thousands and still not achieve that.
Or you can take your time and gradually build your member base up for free.
A first step would be to ask your existing members to encourage colleagues or friends to subscribe (people who are likely to want to subscribe).
The rest of the campaign really depends on what route you want to take.
My advice would be to keep the $100 - buy some CDs or beer or food or something. Then sit down and start contacting people directly - offer stuff for free - articles to be republished, etc - raise the awareness of your site.
Frankly, given the theme or your site, I dont think you really need to put any emphasis of SEO or conventional marketing at all - most of your quality visitors will come through contacts and word of mouth.
Best of luck! :)
They presume that a.) the visitors use search engines, b.) that there are specific keywords and phrases for a very narrow niche market, and c.) that very specific niche market is using a specific search method.
Of course, I agree, it does help to be in the search engine with keywords and phrases that we think will attract the right visitors.
I am enjoying the challenges of this thread. I also admire the obvious knowledge you have of your target market, their requirements, speed, user-interface, and even their hardware and the required understanding in their ease-of-use necessity. It appears the right person is heading this project, I'm impressed.
I would like to add; You have a couple of obvious 'unique phrases'. This can help you accomplish better(higher quality) results, referrals (instead of surfers), and even enhance the exclusivity while growing the subscriber base. Use them wisely, and almost every visitor is a potential member.
"International Senior Executive Community"
"Senior Executive Thinktank" (offered example)
I see them used in your site and tags, I assume these terms are on any of your brochures, documentation, etc. Your Website has already "coined" these terms. These phrases should BE the password (referral term) for the site (business) in every newsletter, brochure, conference, etc. - I would re-arrange your keywords and descriptions, because right now they are not focused primary (necessarily) to thes phrases. You still get to keep your other phrases and keywords, but your site is then skewed to these "referral words" lets call them.
You will also be able to "own" these 3 phrases in most of the (International) Search Engines, (with your keywords reworked to be more primarily focused to these phrases). Besides that, done properly you are still strengthening any searches for more general queries... like; 'senior executives', or senior officer, or international seniors, or executive community, etc., etc.
Bottom line cost to you - Absolutely Minimum.
Make the focused Meta changes, roll-out the terms to everyone and everything (some of which you already have accomplished, or 'coined') letting every member know this is who we are, this is what we are, this is how you can find us. You have created the category, you own it, and every member knows the 'passwords' to refer others.
Boy did I carry on - sorry.
I disagree with the pervious poster - $100 WILL buy you exposure
I scrolled back looking for a pervy poster, but couldn't find any.
$100 would get you a decent SEO to discuss the specifics of a plan of action. Or one post here will probably get you the same, but from 20 different voices.
The bottom line is do SOMETHING with the money. In light of the Yahoo/Inktomi I'd probably speculate for 3-4 inktomi subs for the most relevant pages in your site, then go get another $100 and do the links thing, then another $300 and do a Yahoo directory sub. It all adds value, and if it isn't obvious how it does then it's obvious to leave it out of what you should do.
I think I will have to spend the cash on finding the right keywords, instead what is listed on my sight. Despite the fact that they seem to be the right keywords... they are not.
The top 10 keywords are:
21.63% c level executive
19.50% chief officer
10.64% ceo responsibility
8.16% vanessa <--- I don't have to foggiest idea!
5.67% make versus buy
5.32% chief executive officer
4.96% c level executives definition
4.61% c level executive definition
3.90% problems with outsourcing
So, my first thing is to find the right keywords.
I think I know what my niche market is searches the web by, but am I sure? No. So what kind of "specialist" would I need... For $100 - Not a SEO, or is it?
some bad guesses...
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