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i am a newbie in SEO field.
i have optimize static sites but no idea how to optimize
dynamic or CMS site.recently i got one project of ecommerce related site that is in aspx(.net) dynamic site
now how to make search engine frendly urls.how to optimize the ecom site pls any body can give me some guideance regarding that..... make me undestand the step to be taken care for SEO of dynamic site
thank you
1. Make sure that you have only one url per actual page. If more than one url (query variables) gives the same content, you can get into trouble.
2. If you do not rewrite the urls to "hide" the query string, then at least keep the number of variables as small as you can.
3. Do not use the character string "ID" within any variable name in the query string.
The big deal for spiders and dynamic websites is that they need to avoid "infinite" information spaces -- and IDs, which are often unique for each user, can be a prime trouble maker for serving up the same information time after time. So track users with cookies, not in the url. And even using cookies for tracking, still don't use "ID"in the query string, because it's a traditional warning sign for the spider.
into
www.site.com/default~page~pagename~id~1234.htm
It does this 'on-the-fly'. I have a site with 6000 visitors a day, heavy on graphics and database stuff, and it hasn't caused any memory problems or such in almost a year.
It is simple to install and manage, just a normal MS Snap-in on your ISAPI filters.
This is not a product plug as such, I have no connection to this company, it just really seems to be the only IIS product that does this type of URL rewriting (and it is damn fine).
