Forum Moderators: not2easy
I think having an FAQ page is important for any professional site (widget-based ecommerce, or professional services, whatever). To many customers, it reflects a company that's at least taking a stab at thinking things through before their customers have to.
Matt
On my hobby site almost nobody reads the FAQ (sigh, or the TOS). On my personal website, the one in my profile, the FAQ is one of the most popular pages. On other sites I find there's no need for a FAQ as the content on each page is, in itself a FAQ.
- Visitors know what a FAQ is and how to read them.
- The contain good information and "content" broken down into littles bits
- Great for search engines
- Easy to point someone to
I would suggest:
- Make them searchable
- Make them in a list but each have its own page (people don't like to scroll, better for SEO).
- Have some sort of feedback/rating system. I allow people to send in corrected answers or updates so it the FAQ "lives" as opposed to be too static.
BZ
I'm helping one of my friends with an FAQ for his hosting company, and given the number of people who think "Hosting Company == WYSIWIG", it has saved him literally hours a day simply from referring support requests to it.