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My site, an informational based entertainment site, has about a 5.25 pageviews per session average. On my web design site, I get about 2.25. I assume that this is mainly because when they come to my design site, they know what they are looking for, find their way in from Google, and then see what they need and leave. On my entertainment site, people find their answer, but the data on the screen in front of them either makes them say, "Hmmm, I wonder if I can find this out?" or makes them interested in one of the links on the page to another section of the site.
I'm just curious what kind of pageviews other folks are getting, and the general theme of the site in question. Is 5.25 a good number? Should I be doing something to get that up even higher, or should I be happy with it and worry more about speed and code cleanup rather than trying to improve site structure and interactivity?
another thing you might want to tie in with pages viewed is the actual time that they were viewed. I know this thread will only be viewed for about 2 mins by the people who have read these 2 messages, but in 24 hours, maybe another 10 people have posted.
I recently chewed on the logs for one such site and spit out all the single page hits, analyzing only what remained. For users who requested more than one page, the average was over 12 pages per session. But with one hit wonders included, it was more of a depressing 3 or so. A huge swing!
Another site I work with has very low single word traffic and a lot of 3-4 word phrases. They have fewer one-hit-wonders and are over 9 pages per session on average. This includes the "handicap" of a calendar page that many regulars have bookmarked and then refer to on the fly every day.
Naturally this is extreme, and only one of my clients has this kind of viewing data.
I see some as low as 3.5 and some in double figures.
As a guide, the sites in double figures have user interaction and participation. Some of the lower figures come from sites with data sheets where all the information is supplied in one. Although the pageviews are fewer, I also notice that these sites do get added to visitors' favourites more often.
Top positioning for irrelevant content is likely to be one thing that contributes towards most of the one-hit wonders, usually by misguided positioning for a generic keyword.
Clearly, there is no substitution for fresh, quality content to increase page views and to retain visitor interest.
I'm using AWSTATS for checking stats, so I can't really see average times. I'll have to look into writing something another script and seeing what comes of it.
I'm going to guess that my average of 5.25 is similar to most results - I've got quite a few 1 Hit Wonders, I'm certain.
Currently, my site is still trying to develop its identity. I'm not quite certain which way it is looking to evolve. Right now, it just about, but not quite, covers its costs with affiliate links (tie ins to the movies, cds, etc) that are related to the film or person they popped in there to see.
As you can imagine, by having a site in a very competitive area, but with some unique features that you can't find on the other sites, you still can never be sure where it's going to go. I imagine that, in a year or so, it'll end up being a rather nice "community" and/or starting point for people looking for information relating to movies. If that becomes the case, advertising on the site will end up being the main source of revenue - making pageviews important.
I have a bit of a niche site. It doesn't get many visitors but the PV is about 15. From this it only gets a trickle of business. The client is however happy with this as it marks a new avenue of sales.
So low traffic + high page views per visit = low sales. Would you conclude from this that its traffic that is the king?
I would be worried personally as an advertiser that page views are a major factor in determining how much to pay. I think you can see from this post that it is avery subjective figure.
If you can correct for this you will have a "smaller" (more accurate!) number of visitors, but the true average number of pages per visit will go up!
The more traffic you get from Google, the less page views (visitors get dropped on or close to the page that they need)
The more traffic from directories the higher the pages views (visitors arrive throught the front door).
site one is basically an in out, find a single piece of info sort of thing...that seems to average just under three...which is bad since I'd like to get it closer to two
site two has a load of info and links to site one...that is averaging just over six
site three is some of the content of site two translated into 12 languages...that is averaging around five and a half over most of the languages