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What would have happened if I had come across a site that told me what to look for in a mattress? I would have stayed and read. They may even have pointed me to some of the leading brands and explained why they were better than others. They may have even captured my attention enough to look at how much they were selling these mattresses for.
What better way to establish rapport and reputation with visitors than good content. Sites that go out of their way to educate their visitors in plain language about the industry they are in are few and far between but invaluable. Imagine a site that is both an excellent information resource and offers products as well. Which site would you choose to stay at?
How do sites with good content affect you? Think about the psychological affect that a professional looking and sounding site would have on a potential buyer. Does content alone produce the desired affect? No, a cruddy design will cause me to hit the back button faster than anything. However, content is such a core element of a website I think it is the most neglected factor that site owners and marketers need to desperately attend to.
The main pull is the amount of pages of information that have on their website.
Optimization comes easy with this amount of content.
The REAL reason they do so well is that one of the partners loves to write and writes in both english and spanish.
For every page of info we have two.
If you can find a good technical writer that knows their field but does not want to practice it, WOW! They could make a great living and generate a good cash flow for a client!
Man, how do we find good technical/professional writers?
I have tried but no success so far.
And traffic doesn't come from just one engine, either. Here's a very healthy-looking 15 minutes... let's me rest easier knowing I won't be knocked off the charts by changes in a single algo.