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suppose I sell widgets (I am in the B2B widget market), and to boost traffic, I came up with answers to the most frequently asked questions about widgets.
In your opinion, what is better:
b) www.wudgetfaq.html and link to www.mywidgetsite.com
(edited by: engine at 7:47 am (utc) on May 27, 2002)
If you are not willing to view the new site as a resource on its own and develop it as such, I would leave it as a directory on your existing site, especially if you anticipate a lot of cross-citation.
Just my take, I am sure others will have different (and probably more sophisticated) approaches.
The 2 separate sites I think would be the strategy to get more hits, but you have to make sure they can both stand on their own, and leave any cross linking until the new one has established itself.
As to the use of sub-domains (canonicals), it still surprises me how little people use them. Iíll tell you though, in all my research the ones that are and then link them appropriately are really winning without much effort.
Can someone explain "the inherited PR"?
O.K, but first let me issue the standard warning about abusing third level domains.
Search engines hate wildcard dns spam. If you start throwing up dozens of subdomains that lack unique content, you will get nailed.
As an example, lets say I have an established site that sells widgets. (widgetsforless.com). It is listed in all the standard places.(Yahoo, ODP, etc.) The total sum of these inbound links have resulted in my homepage earning a PR 7.
I decide it's time to add a bunch of new content, so I spend a couple of weeks writing the world's greatest widget FAQ. I end up with so much new content that I decide to put it up on a separate domain. I register mywidgetfaq.com, publish the content, and link to the new site from my original PR7 site.
After the new site is crawled and Google's database is refreshed, it will show a PR score that one would expect from a brand new site with only one inbound link from a PR 7 page. (maybe a 3 or 4).
However, if I publish the new content at faq.widgetsforless.com and then link to it in the same way, 9 times out of 10 it will debut with a PR7.