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During the dot-com boom, Disney was the topic of feverish excitement due to its massive amount of branded content. That excitement died down for a few years, but it looks like it's creeping back.
There seems to be a general feeling among large shareholders that Comcast's offer is too low - they're looking for a much bigger premium. Disney just cranked out a great quarter (driven by the movie segment - Finding Nemo, Pirates of the Caribbean, etc. Some have named prices as much as $10 higher per share. (DIS closed at $27 yesterday, up from $24.)
On a sadder note, canine character Pluto died [thesun.co.uk] yesterday. As if Disney CEO Eisner needed one more problem...
“The Japanese banker who underwrote a successful bond issue floated by the Walt Disney Corporation in 1988 said that, ‘Mickey Mouse is a better risk than the United States Government’”, in David Haigh, Brand Valuation: Understanding, exploiting and communicating brand values (1998), 207.