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Content Really IS King: Disney Offer at $66 Billion

   
6:47 pm on Feb 11, 2004 (gmt 0)

WebmasterWorld Administrator rogerd is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Comcast, the biggest broadband ISP and cable TV provider in the US, has made a $66 billion offer for Disney.

[internetnews.com...]

During the dot-com boom, Disney was the topic of feverish excitement due to its massive amount of branded content. That excitement died down for a few years, but it looks like it's creeping back.

3:02 am on Feb 12, 2004 (gmt 0)

10+ Year Member



Baah! Disney strikes me as a goofy, Mickey Mouse operation.
9:10 am on Feb 12, 2004 (gmt 0)

WebmasterWorld Senior Member sem4u is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Interesting news! :)

It was the top story on the BBC news last night.

2:47 pm on Feb 12, 2004 (gmt 0)

WebmasterWorld Administrator rogerd is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Another article: Content: The New Lion King [cbs.marketwatch.com].

There seems to be a general feeling among large shareholders that Comcast's offer is too low - they're looking for a much bigger premium. Disney just cranked out a great quarter (driven by the movie segment - Finding Nemo, Pirates of the Caribbean, etc. Some have named prices as much as $10 higher per share. (DIS closed at $27 yesterday, up from $24.)

On a sadder note, canine character Pluto died [thesun.co.uk] yesterday. As if Disney CEO Eisner needed one more problem...

3:27 pm on Feb 12, 2004 (gmt 0)

WebmasterWorld Senior Member trillianjedi is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Baah! Disney strikes me as a goofy, Mickey Mouse operation.

What's up with you, doc? Seen a puddy-cat or something?

TJ

1:25 am on Feb 13, 2004 (gmt 0)

10+ Year Member



I finished a paper last week on trademark valuation that contains a relevant and amusing quote:

“The Japanese banker who underwrote a successful bond issue floated by the Walt Disney Corporation in 1988 said that, ‘Mickey Mouse is a better risk than the United States Government’”, in David Haigh, Brand Valuation: Understanding, exploiting and communicating brand values (1998), 207.

 

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