Forum Moderators: not2easy
I think I know what I want to say, but I am struggling to find the best way to say it.
"Explore our website to learn more about our services. Call 1-800-***-**** to schedule a free consultation."
I would appreciate your thoughts, feedback, and ideas.
Don't delay, respond now! :)
At first glance, I'd opt for something like, "We cut costs at Largecorp by 47%, and at Biginc by 53%. If we don't cut your costs by 40%, you pay nothing - click here or call today for a free evaluation!"
Obviously, the wording would have to be tailored to your situation. The key elements, IMO, are credibility and connecting with the viewer. Testimonials or case studies are good for credibility, as are client references or lists. To connect with the client, figure out what problem you are trying to solve and personalize it. Reduce barriers to action by having a simple form, an obvious e-mail, and a toll-free number. Reassure the visitor by emphasizing no cost, no obligation, no spam, etc.
Note that some firms have been successful by connecting at a more emotional level. I.e., instead of emphasizing cutting costs or improving productivity, focus on the job security or job promotion aspects of these improvements.
Here's one thing that I haven't tried, but I kind of like the idea. One advantage of a detailed form is that it pre-qualifies the customer and allows a cogent response; it may be too daunting for some potential buyers, though, and they may decide to bail out. Sooo... how do you like this idea? Start with a VERY simple form - just the minimum contact info and the product/service of interest. When that form is completed, it sends the request to you. The form confimation page, however, offers an option to complete a more detailed form to allow a quicker and more complete reply. Either way, you get the inquiry; the serious buyer, though, can provide more detailed information up front.
