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Sales per visitor 1 in 100 (so so content)
Sales per visitor 1 in 40 (good content)
Good copy written by a professional can produce the largest increase in sales and its value increases with additional traffic without additional costs.
Also, some site owners produce their content for themselves and not for their visitors. Put yourself in the visitors' eyes and write content from there.
Often an experienced writer, not connected to the business, can "convert" the copy to suit the visitor.
joined:Oct 27, 2001
Even if sales are your goal, content that isn't specifically sales-oriented can be useful in attracting users through search engines. A good example might be an article on Andorra for a European travel site. You might not make any sales that are directly related to Andorra (except possibly a hotel booking or two), but by attracting users who search on "Andorra" or "Andorra travel," you create a larger pool of prospects for car rentals, rail passes, etc.
If it is seen as an authorative source, visitors will feel comfortable and return to the website again.