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Forum Moderators: not2easy
Here's where I thought I'd "bring it to the board." She and her husband travel together and she often makes references like "my husband and I visited the antique stores." I'm undecided as to whether I want her to be referencing her husband. On one hand, I like it ...very warm. On the other hand, the singular "I" may connect with the reader better, as it doesn't project gender. Before I bias the board any further, I'll put out the question;
For a travel guide site, what say ye? Is she an I or a We?
> since there are references to hubby, the writer is clearly female, and there will be some unconcious identification going on. Bonus!
Yes, I agree. But will it play well with the 40% of visitors who are male? Or those that aren't married? If we have a bio page for the author, most of our visitors will never go to read it and they will identify with the "I" as being of their own gender.
Don't worry about the bio page - noone needs to read it. References to a husband will mark the writer as female at the subconcious level. Even people who don't conciously realise it, will get it
Those who aren't married, aren't planning a family holiday - they may fall outside of your target area anyway
For family hols, you want to project a nice warm fuzzy feeling - give 'em the impression of a caring, family sort of place. Use "I"
On a side note have you looked into the travelogue category of ODP [dmoz.org]? This approach ‘could’ open your site up to new marketing opportunities. I think it becomes a case of whether you want to promote her personality as an accent to what you are doing already. It could be very interesting and if she’s a really good writer you can supplement her personalized commentaries with the nuts and bolts writing as well.
FWIW, I've written books, magazine articles, Web content, and advertising, and I've always had far more "editorial input" from advertising clients than from editors. I've often wondered how much money companies would save (and ad agencies would lose in hourly revenues) if advertising clients had as much faith in writers as editors do. :-)
Once she's on track with how he wants things to flow I'm sure there will be less need to direct.