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I have been having a had time getting good rankings one some pages.
It looks as though Google wants only pages that are 200-300 long. And Inktomi is about the same. Maybe up to 400 words.
But, is very hard to write sales copy that is that short!
And if you break it into multiple pages-- then I think you lose attention and sales.
I am testing long vs. short and the longer copy is keeping visitors longer and getting better conversions. But the pages don't rank that well.
(I just wish Google would not penalize longer pages-- it is not logical at all. Logic should dictate that longer pages should have more content-- correct?)
This is only conjecture on my part, but I believe that google favors smaller files to accomodate their need (obsession) for a speedy google experience.
Delivering a set of serps very rapidly (which they do) can be offset by sending the searcher to slow loading pages (which they don't) and would thereby detract from the whole speed perception that google is good at providing.
Pre Changes: 27k average on 215pgs of content. 160 solid content, 50-70 fluff.
Google Referrals per day Nov: 650 avg (phrases pulling referrals: 235 avg)
In early Dec, I cut the template size and cut the content per page to reduce page size down to 7k-14k where ever possible:
Jan 7-Jan 18:
Google Referrals per day Nov: 1350 avg (phrases pulling referrals: 420 avg)
No other major changes at the site between early Nov and the last update.
It was very difficult to cut the fresh content down, but older content didn't bother me so much. It was in that older content where I've seen the most referrals increase. Rankings themselves don't mean a great deal to me in the context of Google.
Again, longer copy sells far better than short. From my experience having to Click to next page really hurts conversions.
I don't buy the "myth" of "keeping sales copy to one page and then click to next is better than long copy."
You never see any stats to back this up.
And-- finally, I think direct sales copy works on the Net. Very well. On my consulting site I get a 5-10% conversion! And I wrote the pages as "direct mail copy".
Still in a SEO dilemma...