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Copywriting and SEO dilemma...

     
3:08 pm on Jan 13, 2002 (gmt 0)

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All,

I have been having a had time getting good rankings one some pages.

The problem?

It looks as though Google wants only pages that are 200-300 long. And Inktomi is about the same. Maybe up to 400 words.

But, is very hard to write sales copy that is that short!

And if you break it into multiple pages-- then I think you lose attention and sales.

I am testing long vs. short and the longer copy is keeping visitors longer and getting better conversions. But the pages don't rank that well.

Thoughts?

(I just wish Google would not penalize longer pages-- it is not logical at all. Logic should dictate that longer pages should have more content-- correct?)

7:00 pm on Jan 13, 2002 (gmt 0)

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>>(I just wish Google would not penalize longer pages-- it is not logical at all. Logic should dictate that longer pages should have more content-- correct?)<<

This is only conjecture on my part, but I believe that google favors smaller files to accomodate their need (obsession) for a speedy google experience.

Delivering a set of serps very rapidly (which they do) can be offset by sending the searcher to slow loading pages (which they don't) and would thereby detract from the whole speed perception that google is good at providing.

4:37 am on Jan 22, 2002 (gmt 0)

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Longer pages can do just fine in Google.
5:01 am on Jan 22, 2002 (gmt 0)

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I've been raising the volume on the smaller pages are better theory for some time. I did a serious test in December. Site is a pr7 site with good content and good linkage (listed everywhere):

Pre Changes: 27k average on 215pgs of content. 160 solid content, 50-70 fluff.
Google Referrals per day Nov: 650 avg (phrases pulling referrals: 235 avg)

In early Dec, I cut the template size and cut the content per page to reduce page size down to 7k-14k where ever possible:
Jan 7-Jan 18:
Google Referrals per day Nov: 1350 avg (phrases pulling referrals: 420 avg)

No other major changes at the site between early Nov and the last update.

It was very difficult to cut the fresh content down, but older content didn't bother me so much. It was in that older content where I've seen the most referrals increase. Rankings themselves don't mean a great deal to me in the context of Google.

1:34 pm on Jan 22, 2002 (gmt 0)

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Brett-- I cut down the copy on one of my sites and the rankings went up quite a bit. Actually, on a few pages the rankings went from around 40 to top 5.

Again, longer copy sells far better than short. From my experience having to Click to next page really hurts conversions.

I don't buy the "myth" of "keeping sales copy to one page and then click to next is better than long copy."

You never see any stats to back this up.

And-- finally, I think direct sales copy works on the Net. Very well. On my consulting site I get a 5-10% conversion! And I wrote the pages as "direct mail copy".

Still in a SEO dilemma...

1:43 pm on Jan 22, 2002 (gmt 0)

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Not to disagree with ya WebChicken

But if you can double Google referrals and you loose some conversion due to the need to click to th next page, aren't you ahead of the game in the long run?

1:51 pm on Jan 22, 2002 (gmt 0)

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Is 20kb-30kb too large ?

most of my pages on one site average 20-30 Kb will this affect ranking ?

thanks in advance

dazz

2:41 pm on Jan 23, 2002 (gmt 0)

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Mike-- that is my dilemma!