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effective listing a 1 product site

effective listing a 1 product site

     

shmekkyl

7:04 pm on May 14, 2003 (gmt 0)

10+ Year Member



I have been doing a lot of research lately about SEO. As I have been reading through and researching, I have learned how important content is. I read the Google primer also. Everything I have read has talked about content.

My problem is that the site only sells 1 product. I can write 1 page of killer content, but thats about it. I want to make the site very simple to use and only about 3 pages. Can anyone provide some suggestions that will help me get good listings?

Thanks,
J.

DaveN

7:07 pm on May 14, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



History of Product ;)

DaveN

shmekkyl

7:12 pm on May 14, 2003 (gmt 0)

10+ Year Member



Additionally - is there a way to make a bunch of keyword specific pages without it being considered spamming?

richardb

7:15 pm on May 14, 2003 (gmt 0)

10+ Year Member



a case study showin how much time/energy/money blar it saves.

With history that's 3 pages :)

Mike12345

7:16 pm on May 14, 2003 (gmt 0)

10+ Year Member



I work on a site that has only one project, to accompany DaveN's suggestion, if applicable to the product you could write about the product from different perspectives.

Other than that i concentrate mainly on good link devlopment, and the link dev. [webmasterworld.com] forum is a good place to lurk for info on that subject.

:)

Shak

7:21 pm on May 14, 2003 (gmt 0)

WebmasterWorld Senior Member shak is a WebmasterWorld Top Contributor of All Time 10+ Year Member



how to use product.
how NOT to use product.
who uses product.
how product came about.

etc etc etc.....

single products are sometimes very easy.

Shak

dmorison

7:22 pm on May 14, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hello J,

I am in the same boat, and to be honest whilst I have studied the advice regarding search engine marketing and implemented what little of it I can do, I have decided that my time and money are best spent on arranging and paying for traffic through pay-per-click and also through "traditional" advertising.

In my field, there are consultants that offering their services and they do have pages and pages of content - not to mention university research on the subject. :(

I've resigned to the fact that search engine traffic is not something that I can have the luxury of, despite the fact that anybody searching for my keywords would be delighted to come across my website.... ;)

Luckily I can name the role at most companies that would be interested in my service so direct mail is an easy option for me.

By the way you do know that Google Adwords is now only 0.05 minimum bid across the board?

Good Luck!

willybfriendly

7:26 pm on May 14, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Our site sells one category of "product". Still, we are at 50 pages and expanding.

1. History of product
2. Care of product
3. Development of product
4. Uses of product
5. Product FAQ's
6. Production of product
7. Product for sale
8. Product facts
9. Our business
10 Business mission
11 Business vision
12 Business contacts
etc.

It is easy to forget that visitors may know absolutely nothing about you or your product. Change that perspective and you can develop thousands of pages of content that is a primer for the uninitiated.

WBF

shmekkyl

7:27 pm on May 14, 2003 (gmt 0)

10+ Year Member



Thanks for the content ideas! Any more ideas would be helpful.

Next question:

How should I build pages like this:

a case study showin how much time/energy/money blar it saves.
how to use product.
how NOT to use product.
who uses product.
how product came about.

Into the navigation. I want to keep the use of the site very centered on buying and the product page itself. I want to keep the navigation simple. Should I like to all thouse pages on every page, just the homepage, or keep them off except the site map.

I know they will all be good content, but I really want to keep the main focus on purchasing.

Thanks again for all your help. This forum is great!

J

webwoman

7:30 pm on May 14, 2003 (gmt 0)

10+ Year Member



add to the list:

testimonials for the product
links to related products
why yours is the best of this product
differentiators for the product
the product as used by different industries or kinds of publics
articles/press releases about the product

curlykarl

7:33 pm on May 14, 2003 (gmt 0)

10+ Year Member



I have one site that sells one product and has over 600 pages :)

To build a site around an individual product is easier than
having multiple products IMHO.

Karl

shmekkyl

7:34 pm on May 14, 2003 (gmt 0)

10+ Year Member



Karl-

How do you work the navigation of 600 pages and only 1 product?

J

Macguru

7:35 pm on May 14, 2003 (gmt 0)

WebmasterWorld Senior Member macguru is a WebmasterWorld Top Contributor of All Time 10+ Year Member



May I suggest another source of inspiration?

Go there [inventory.overture.com]. Type your product name and enjoy the results.

willybfriendly

7:38 pm on May 14, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I think that a website is like a department store. Some come with a definite purchase in mind. They go get what they want, head to the checkout stand and then leave.

Others are looking for a bargain. They want, say a new stove, but they take the time to compare price and service.

Others are just window shopping and might make an impulsive purchase.

All of these need to be welcomed, and their needs taken into account. Even on the Internet relationships matter. You want the curious coming back as much as you want the shoppers to buy now.

My $.02.

WBF

Macguru

7:42 pm on May 14, 2003 (gmt 0)

WebmasterWorld Senior Member macguru is a WebmasterWorld Top Contributor of All Time 10+ Year Member



>>How do you work the navigation of 600 pages and only 1 product?

A good start is to make sure the big green button is on every single page...

shmekkyl

7:45 pm on May 14, 2003 (gmt 0)

10+ Year Member



I will definitely do that. I was just curious if I come up with a ton of content for this, how I should have the navigation work. After seeing this thread, I am estimating that i'll have about 20-30 pages at launch - with more content added regularly. From an SEO standpoint and a usability standpoint, what would be the most effective way to navigate?

Shak

7:47 pm on May 14, 2003 (gmt 0)

WebmasterWorld Senior Member shak is a WebmasterWorld Top Contributor of All Time 10+ Year Member



dont forget the sitemap, very important.

Shak

webwoman

7:52 pm on May 14, 2003 (gmt 0)

10+ Year Member



Use the site search at the top of the forum page to find previous threads on link structure - there are several theories on the best way to set up the internal architecture of your pages. I like this one [webmasterworld.com]

killroy

7:59 pm on May 14, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Why not add pages like
How to do A with product X
How to do B with product X
How to do C with product X
The best way to do A with product X
The best way to do B with product X
The best way to do C with product X
Other things people do with product X
prodcut X is popular for A
prodcut X is popular for B
prodcut X is popular for C

Better even, add user stories, from your customers.

In your nav you could write:
the 3 most popular uses for product X
visitors of this site liked htese articles about product X best
product X is specially suited for A,B and C

and so on, have an article section (newest and archive) and the same for your library of "recepies" for product X, this of course applies to any kind of product.

SN

curlykarl

10:13 am on May 13, 2003 (gmt 0)

10+ Year Member



"Karl-
How do you work the navigation of 600 pages and only 1 product?"

Site Map :)

webpundit

3:06 pm on May 13, 2003 (gmt 0)

10+ Year Member



Shmekkyl,

If you're comfortable with it, actually telling us what the product is will be helpful. I'm sure some of us may have run into the product at one time or another and will be able to offer more specific suggestions.

shmekkyl

2:50 pm on May 15, 2003 (gmt 0)

10+ Year Member



The product is a deer repellant.

elgumbo

3:02 pm on May 28, 2003 (gmt 0)

10+ Year Member



Well that killed the conversation ;)

martinibuster

3:17 pm on May 28, 2003 (gmt 0)

WebmasterWorld Administrator martinibuster is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



actually telling us what the product is will be helpful.

Sorry, webpundit, you were mistaken.

It is not necessary to mention a product by name to discuss "effectively listing a 1 product site."

It's notable that we never heard from webpundit again, even though webpundit was the one asking for the specifics.

In most threads it is not necessary to drop a url, mention the industry, or mention the product because you narrow the discussion to one application, whereas discussing a topic in broad terms will expand the discussion to embrace a range of industries, products, and situations.

I hope some people learn something positive from this thread.

sun818

3:22 pm on May 28, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hi, see msg#24 by Brett_Tabke:
Content for the smaller site: what to include [webmasterworld.com]

"The more info in decreasing levels you can give the better."

I've applied this technique to two specific products I sell and its taken me to #1 on Google for many keywords. You do become the authority on the niche product if you provide unique, quality information.

1) No matter how small, if a question from a customer is relevant to your product, you just received an idea for a new informational page.
2) Wouldn't hurt to include a "buy it now" button on every informational page.
3) Who are your competitors? I receive sales from competitor keywords because I rank better than them in search engines for the similar product.

webpundit

3:29 pm on May 28, 2003 (gmt 0)

10+ Year Member



Mea culpa.

I stand corrected Martinibuster. Only reason I did ask for specifics was so that I may help Shmekkyl with a specific answer. But due to the uniqueness of his product all I could really come up with was what Willybfriendly had already mentioned earlier. Hence my silence.

Nevertheless, I understand your point about broadening the scope of the discussion by leaving out specifics. And will try to adhere to this in my future posts. Thanks for your insight.

.

shmekkyl

6:51 pm on May 28, 2003 (gmt 0)

10+ Year Member



Just wanted to give everyone an update on how I decided to pursure it.

The site is still being developed right now. Starting with about 10 content pages - and going to try and get at least 3-5 more on per week until I run dry. I think I am going to put an order button on most of the pages. I have been researching a bunch of potential link partners also. I am going to hit the ground running with a solid PPC campaign until I start to show up in the SERPs. I want to thanks everyone who helped me in coming up with good ideas for content.

shmekkyl

8:20 pm on May 28, 2003 (gmt 0)

10+ Year Member



I just finished tweaking one of my pages. If anyone's got an extra minute to take a look shoot me a sticky. I just want to make sure I am on the right track before I spend a lot more time repeating what I've done thus far. Thanks again.

EliteWeb

8:23 pm on May 28, 2003 (gmt 0)

WebmasterWorld Senior Member eliteweb is a WebmasterWorld Top Contributor of All Time 10+ Year Member



I have perfect listing from a 2 page site, first page is the content, second are pictures of the widgets in action :D

shmekkyl

4:11 am on May 30, 2003 (gmt 0)

10+ Year Member



Site is finally live. Managed to get it up to 24 content pages. This is my first crack at optimizing a site. I followed all of the advice I have received here and plan on rolling out about another 30-50 content pages over the next month or two. Now the link hunt begins. Thanks for everyone's help.

J

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