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My problem is that the site only sells 1 product. I can write 1 page of killer content, but thats about it. I want to make the site very simple to use and only about 3 pages. Can anyone provide some suggestions that will help me get good listings?
Other than that i concentrate mainly on good link devlopment, and the link dev. [webmasterworld.com] forum is a good place to lurk for info on that subject.
I am in the same boat, and to be honest whilst I have studied the advice regarding search engine marketing and implemented what little of it I can do, I have decided that my time and money are best spent on arranging and paying for traffic through pay-per-click and also through "traditional" advertising.
In my field, there are consultants that offering their services and they do have pages and pages of content - not to mention university research on the subject. :(
I've resigned to the fact that search engine traffic is not something that I can have the luxury of, despite the fact that anybody searching for my keywords would be delighted to come across my website.... ;)
Luckily I can name the role at most companies that would be interested in my service so direct mail is an easy option for me.
By the way you do know that Google Adwords is now only 0.05 minimum bid across the board?
1. History of product
2. Care of product
3. Development of product
4. Uses of product
5. Product FAQ's
6. Production of product
7. Product for sale
8. Product facts
9. Our business
10 Business mission
11 Business vision
12 Business contacts
It is easy to forget that visitors may know absolutely nothing about you or your product. Change that perspective and you can develop thousands of pages of content that is a primer for the uninitiated.
How should I build pages like this:
a case study showin how much time/energy/money blar it saves.
how to use product.
how NOT to use product.
who uses product.
how product came about.
Into the navigation. I want to keep the use of the site very centered on buying and the product page itself. I want to keep the navigation simple. Should I like to all thouse pages on every page, just the homepage, or keep them off except the site map.
I know they will all be good content, but I really want to keep the main focus on purchasing.
Thanks again for all your help. This forum is great!
Others are looking for a bargain. They want, say a new stove, but they take the time to compare price and service.
Others are just window shopping and might make an impulsive purchase.
All of these need to be welcomed, and their needs taken into account. Even on the Internet relationships matter. You want the curious coming back as much as you want the shoppers to buy now.
Better even, add user stories, from your customers.
In your nav you could write:
the 3 most popular uses for product X
visitors of this site liked htese articles about product X best
product X is specially suited for A,B and C
and so on, have an article section (newest and archive) and the same for your library of "recepies" for product X, this of course applies to any kind of product.
actually telling us what the product is will be helpful.
Sorry, webpundit, you were mistaken.
It is not necessary to mention a product by name to discuss "effectively listing a 1 product site."
It's notable that we never heard from webpundit again, even though webpundit was the one asking for the specifics.
In most threads it is not necessary to drop a url, mention the industry, or mention the product because you narrow the discussion to one application, whereas discussing a topic in broad terms will expand the discussion to embrace a range of industries, products, and situations.
I hope some people learn something positive from this thread.
"The more info in decreasing levels you can give the better."
I've applied this technique to two specific products I sell and its taken me to #1 on Google for many keywords. You do become the authority on the niche product if you provide unique, quality information.
1) No matter how small, if a question from a customer is relevant to your product, you just received an idea for a new informational page.
2) Wouldn't hurt to include a "buy it now" button on every informational page.
3) Who are your competitors? I receive sales from competitor keywords because I rank better than them in search engines for the similar product.
I stand corrected Martinibuster. Only reason I did ask for specifics was so that I may help Shmekkyl with a specific answer. But due to the uniqueness of his product all I could really come up with was what Willybfriendly had already mentioned earlier. Hence my silence.
Nevertheless, I understand your point about broadening the scope of the discussion by leaving out specifics. And will try to adhere to this in my future posts. Thanks for your insight.
The site is still being developed right now. Starting with about 10 content pages - and going to try and get at least 3-5 more on per week until I run dry. I think I am going to put an order button on most of the pages. I have been researching a bunch of potential link partners also. I am going to hit the ground running with a solid PPC campaign until I start to show up in the SERPs. I want to thanks everyone who helped me in coming up with good ideas for content.