Forum Moderators: not2easy
I'm interested to know what y'all might be interested in talking about.
I'm assuming the AdSense crowd will be there, but whenever I raise the issue of "content" in the AdSense forum I can hear the snoring. Puts 'em right to sleep. Much more exciting to talk about the day's stats = money.
So, what's up for discussion or do content creating types tend not to be conference attendees?
1. Writing copy versus 'content creation'.
2. Compelling copy versus 'write about my keyphrase copy'.
3. Copy aimed at readers rather than spiders.
4. Why copy is usually last on the list of priorities when people create a website.
5. Copy that sells versus informational copy.
6. Why copy is always content, but 'content' isn't always copy.
7. The difference between people that know they can't write versus the people that can't write but insist on writing their own copy.
8. Writing copy means editing copy.
9. When copy doesn't have to be fresh.
10. Why merchants shouldn't rely on web designers to write copy.
Any tips on the how and why of editing press releases?
Coburn; personally I'd love to opine with you and others what I think of press releases and how they are best edited to suit the web...
May I recommend that you start a new thread on this very subject?
I'm sure that many others would have much more experience to provide. It is (well, to me it is...) quite a fascinating area...
Syzygy
But to expand on Syzygy's comments:
14. Implementing local tastes and dialects in a global market (French, Spanish, Portuguese, etc.)
15. What are the advantages and pitfalls of aiming a "second-best" language at a community that finds it difficult to obtain relevant information in their own language?
I'd guess that most attendees would list "content creation" as one of their skills or job responsibilities. Heck, anyone who writes a blog is a content writer. :)
However, an individual who considers himself primarily a writer would be less likely to attend a conference geared to SEOs, webmasters, web marketers, etc., even though writing is a key part of those activities. Plus, I think lots of people who write for the web don't talk about it much or consider that writing a skill to be honed... it's just one of those things ya gotta do.
I think lots of people who write for the web don't talk about it much or consider that writing a skill to be honed... it's just one of those things ya gotta do.
Not me :) I think web writing both requires and engenders a unique new style, something that any content writing specialist should pay close attention to.
I'll show up to the conference, and just might end up talking about:
16. Resolving keyword optimization with quality copy.
17. Turning the limitations of keyword optimization into an asset for style, instead of an obstacle. Is it possible?