Forum Moderators: not2easy
1)Example: topic is Cancer. And obviously that is the largest search word. But lets say your site focusing on the cure for cancer. How would I try to direct cancer serches to my site?
2)What is the best way for the content to be on your site so that search engines see it and helps your seo.
3)Are their SEO must's the writers have to keep in mind while writing articles.
4)Any helpful hints to get this great content seen by SEO's
Thanks,
BULL
How would I try to direct cancer serches to my site?
I know you're just using cancer as an example, but I'd think this would be a consideration for other health-related topics, too, especially very broad ones. I'd think that pages with articles addressing various narrower topics within the broad one would be more likely to pull in people doing searches. So if you're aiming for a specific keyword density in the articles, that would be something to keep in mind.
optimising for the word "cancer" will be self-defeating - as currently in google the search returns 113,000,000 for cancer, and that's even if people that YOU are looking fror are looking for "cancer"! What if they are typing in "breast cancer" as Beagle says above?
What Beagle says is good - optimize for something more specific. SEO does not solve all problems - you may have to use other methods to get people to your site if it is a very competitive field (like viral marketing, good old press releases, etc).
How would I try to direct cancer serches to my site?
After you've done your keyword research, you'll have a starting list of, say, 100-300 search terms. You'll make content pages devoted to each of those. That will direct cancer searches to your web pages. When you then continue your keyword research by analyzing your weblogs, you should be able to at least double the number of search terms you're targeting.
If you're successful, you'll go from thinking "uh, 'cancer', uh 'chemo', uh... what else?" to thinking "ah, Lancet study shows curcumin (turmeric) reduces radiation burns, lessee, PubMed search for 'curcumin'... wow! OK, new curcumin section, cite MD Anderson mouse model showing curcumin better than taxol at preventing lung metastasis... wow! look at all the alternative cure research they're doing... OK, new MD Anderson section..."
And then the keywords keep spinning out until you wonder how you ever imagined there were only a handful to be focussing on. Eventually, you realize that the big, highly stable bucks are found in those hundreds of terms that a few people will search for every day for the rest of your life instead of in scoring #1 for "alternative cancer treatment".
2)What is the best way for the content to be on your site so that search engines see it and helps your seo.
Simple HTML, each page devoted to one, or at most, two search terms. Sitemap that links to all. Nav structure that provides anchor text focussed on very top tier keywords (e.g., no link to "Home Page", link to "Alternative Cancer Home" or somesuch instead). Crosslink internally and liberally. Use "See also:" crosslinks in addition to embedded links. Lots of archive info on this area here at WebmasterWorld. Start reading.
3)Are their SEO must's the writers have to keep in mind while writing articles.
Write down what search term this page is going to target before you write the page. Write down all the other search terms this page might have an opportunity to reference (cross-link to) before you write the page. If they're "just" writing content, then somebody else has to be doing the keyword research and try to keep herding the ever-expanding content into a coherent structure.
4)Any helpful hints to get this great content seen by SEO's
You probably want it seen by SE's, not SEO's :-)
Sounds like you're new enough that 30-40 hours of searching the archives here for relevant topics would be a good investment.
thanks
any specific link or forum you might like
Locating the gems among all the volume of posts here is definitely a skill. It doesn't hurt (IMO) to post a "can everyone point me to their favorite <insert forum-appropriate topic here> threads" message (and I'm a lurker who always reads whenever people start listing what past threads they think are most valuable in a given area).
I would think two initial topics you want to get up to speed on would be a) (very) basic SEO and b) keyword research. You can find info on these topics pretty quick with Google, either web-wide, or using the site-specific search to look within WebmasterWorld. Posts like "tell me everything I need to know for basic SEO" are less likely to garner quality responses than "these are the 5 priority tasks for basic SEO I've identified from my reading -- please tell me if I'm on the right track".
Personally, I also have been known to just go to a WebmasterWorld forum I haven't read much, and page back through a couple years of posts, skimming the headlines as quick as possible to look for possibly interesting info (definitely not reading every thread, or every message of every thread).
Also, if you find someone who seems expert in particular forum, you can use use the WebmasterWorld web interface to locate recent posts they've made, or use Google to find everything they've said, perhaps in one particular forum. E.g., let's see what trillianjedi has been saying in the "Google Search News" forum:
site:www.webmasterworld.com trillianjedi forum30
But mostly, just dive in and start reading :-)
Good luck!
