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A blog article would usually be churned off without the need for research or proof-reading.
However, an article for distribution or a corporate website may take a much longer time, sometimes going through several review processes.
I could probably write an OK 1000 word article in under an hour, assuming it was on a subject I was at least vaguely familiar with. But if I had to write a good article or even a great article, it would take a lot longer.
How much time would you consider "normal" to write a single article for the web? That leads directly to the question of what is "normal"?
There is no such thing as 'normal'. Many writers have taken years and years to complete their one book - their oeuvre!
What's the rush in putting a quality article together that will benefit your site in the longer term?
There is a difference between 'churn' and quality :-)
There is a difference between 'churn' and quality
Agreed. I find that I have a lot to say, a heck of a lot of things in this universe that I find interesting and want to share. So I have no shortage of things to write about, and my thoughts flow from my soul to my fingers very fast.
I also believe that a writer writes, just as a painter paints and a webmaster, well, webmasters. And if he isn't doing it, or is doing it so slowly that it is hard to see progress, than he really isn't it, is he? I believe that someone who takes years to write a novel, assuming that is all of the writing he did, isn't really a writer. He is a dilettante.
That means many of what our culture considers major writers were dilettantes. One of my favorite writers was known to make 200 drafts of a story only a few pages long. He himself made jokes about his slowness. He was the head of the writers' union in his country for some years, and the powers that were considered him so influential a writer that they took him out in the middle of the night and shot him. That's not usually the fate of a dilettante.
I am pretty slow compared to other people on this thread. I spend a lot of time researching what I write, and I consider that time writing time. It is not unusual for me to spend four hours researching what turns into 200-400 words. For me, most of writing is preparation, and the rest is editing.