Forum Moderators: not2easy
Our company is technology based, and we don't care(just now) about getting in news papers, magazines, radio, etc. but we do want good exposure on the web.
Any suggestion welcome.
Thanks
They have free and paid distribution. Can get your release onto Yahoo & Google News.
Your distribution will not be as broad, but the listings will be better. It also gives you a personal connection to the people that cover your niche.
When representatives from our review site go to trade shows, they bring along 2 sets of cards. The first is for scheduling tests of their equipment, and the other is our address for receiving press releases.
We simply aren't going to be bothered to scan PRweb for press releases that apply to us, but we are quite willing to consider those that are sent to us directly.
1) Target national e-distribution like PRWeb for linkage and possible national or other random pickup.
2) Target niche press and/or niche websites for higher probability of pickup.
3) Target local press, who are likely to cover almost anything if it isn't completely routine.
Basically it is a directory of newspapers/journals/radio/TV and other media channels and provides data on advertising rates, contact details and key personnel.
(If you go to the links page here, you'll see that they have kindly provided details of similar resources in other countries.)
In the US, for eample, there is SRDS
[srds.com ]
Note: you have to pay to access/use these services.
For organisations serious about seeking to develop and handle public relations in-house, rather than taking on a specialist PR agency, these resources are a worthwhile starting point (although I'm sure there are others).
Syzygy
