ATW, Espotting & Overture

[heini]

Almost unnoticed by the public ATW has started to display Espotting results, marked as sponsored listings, on top of the serps.
Sponsored results, aka PPC listings, have been in place for a long time.
The agreement, under which Overture listings were displayed was between Lycos and Fast. Lycos.com, the US divison of the Terra Lcos network, is in charge of monetizing ATW, and so they just extended the partnership with OV to include ATW - but only for queries from the US.
Now Europeans also get PPC results - from Espotting.
In difference to Google, where ads are served according to language setting, ATW does pure IP targeting.

[Brett_Tabke]

I looked at this yesterday when you posted it, and I can't see them. Must be being filtered on the user domain level? (drop me a kw where you see them).

[ritch_b]

Brett - I've just got the same when seaching for casino [alltheweb.com] on Alltheweb - three espotting results under the "sponsored search listings" title before the conventional "web pages found" results.

R.

[heini]

Brett, you should be seeing OV listings from the US.
I guess only IPs from Europe (incl. UK?) get ES.

I guess we will get an official press release from Fast sometime soon.

[kaz]

Something related was mentioned in a press release from espotting back on Dec 10, 2002

[espotting.com...]

Espotting is launching in Scandinavia with distribution deals with Yahoo! Europe, FAST and Lycos.

[FrenchGuy]

ATW seems to show E-Spotting PPCs only in countries where a own Espotting is available.

[webdiversity]

As spotted by heini three days before it's announced.

Espotting and FAST strike European search distribution deal [cbs.marketwatch.com]

What an intrepid bunch of people the Webmaster World community are!

[Rumbas]

[espotting.com...]

[fastsearch.com...]