Welcome to WebmasterWorld Guest from 107.20.54.98

Forum Moderators: DixonJones & mademetop

Message Too Old, No Replies

Adwords separate referrer?

Is it possible to differentiate between organic and adwords with referrer?

     
6:48 pm on Sep 16, 2004 (gmt 0)

New User

10+ Year Member

joined:June 23, 2003
posts:16
votes: 0


Do Google Adwords show up with a slightly different referrer than the organic traffic? I know you can track with tracking codes using various software apps from ClickTracks all the way up to Omniture, but can you tell just by looking at the naked logs?
8:15 pm on Sept 16, 2004 (gmt 0)

Full Member

10+ Year Member

joined:Oct 15, 2003
posts:202
votes: 0


SuperSport,

The only way I've seen is when google sends you an AdSense referral - they all appear to come from the domain googlesyndication. Thats why tracking query fields or a special google entry page are the best ways to do that.

If you think about it, having the same referrer does make sense as either way they are clicking on a google web page, either in search results or from an ad.

8:53 pm on Sept 16, 2004 (gmt 0)

New User

10+ Year Member

joined:June 23, 2003
posts:16
votes: 0


I would like to have the same referrer, but just a pointer in there or key that tells you it is an Adword click.
1:29 pm on Sept 20, 2004 (gmt 0)

Full Member

10+ Year Member

joined:Oct 15, 2003
posts:202
votes: 0


Supersport,

The only way I can think of to do that is using two Adword entries and the limiting where they appear in either the 'search network' or 'content network'.

2:34 pm on Sept 20, 2004 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Jan 14, 2004
posts:1107
votes: 1


Can you explain "organic traffic", in your original question?

If by "organic" you mean unpaid clicks (vs paid clicks), there are only 2 ways to know and both involve setting up the ads so they can be tracked. 1)is if you set up the original ads to have a tracking parameter in the URL, the way Overture will do for you automatically if you turn URL tracking on. 2) is if all your AdWords ads point to some kind of landing page that is only used by AdWords ads.

If by "organic" you mean Content Match vs search engine match, the "googlesyndication" method can do it, I think, but it's just as easy to examine the list of referrers directly and separate the search engines from the others.

8:29 pm on Sept 20, 2004 (gmt 0)

Preferred Member

10+ Year Member

joined:Aug 2, 2004
posts:551
votes: 0


I get this for google ads:
pagead2.googlesyndication.com

And this for natural searches:
google.com (or whatever your country uses for TLDs)

The only way I can seperate Overture and the sites they run on is through tracking strings.

1:41 am on Sept 21, 2004 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Jan 14, 2004
posts:1107
votes: 1


On the other hand, I get this referrer for google AdWords: www.google.com.

I put markers on the AdWord URLs so I can see the referrers.

Other AdWords hits' referrers in the last few minutes:

(I'm going to spell out dot-com in order to not create links)

mysearch.myway-dot-com
aolsearch.aol-dot-com
landing.domainsponsor-dot-com
search.information-dot-com
kellysearch-dot-com
search.netster-dot-com
google.co-dot-uk
ask-dot-com
comcast-dot-net/websearch/
bellsouth-dot-net/s/
infospace-dot-com
anywho-dot-com
nextag-dot-com
connecticut.cox-dot-net/search/

and on and on.

These referrers are not distinguishable as google adwords hits. You have to have a parameter in the URL you set up in Google. Or have a special landing page.

I don't use content match so I don't get AdSense hits.

2:03 am on Sept 21, 2004 (gmt 0)

Junior Member

10+ Year Member

joined:Apr 10, 2004
posts:44
votes: 0


We have built a tracker that allows you to track where the hits are from be it organic search, adwords ads, or adsense ads. If you would like the php tracker and viewer drop me a stickymail.