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Where is the value in this when all you get is a long list of mostly single access pages ? Most visits are single page visits, and then (much further down the list) 2 page visits. This is no good to clients, so what's the use in having this section ?
This can't be the way to analyse routes through the website, so what is ?
For analysis of paths with more than a single access session, simply throw out the single access sessions and look for common paths. When people do dig into the site, where do they go, what do they do, where do they bail, do they accomplish the desired goal?
It's never black and white but some inferences can be made and a few hypothesis testesd.
I'd recommend looking at the most popular entry pages (presumably the biggest one-page paths, too) and trying to figure out how to induce visitors to navigate around the site. Is the entry page attractive and connote something useful and professional? Are there navigation links that are inviting and obvious? Are the links specific enough to let people know what they are getting? For example, IMO people would be more likely to select a link titled "The Top 5 Widget Design Mistakes" rather than the more cryptic "Design Criteria".
Assuming you have some preferred paths - e.g., those leading to an order, and information request, etc., be sure that you steer your visitors in the desired direction.
So why is this not reflected in the visitor paths ?
Typically they'll list a single access to the homepage as the first path (10 - 20% of hits). This is followed by a long list of single page accesses (with very low percentages).
There's something wrong with the way I've configured it, or the way WebTrends is reporting it.
I'm blaming WebTrends :-)
Although in theory if people all leave when they hit a certain page it would tend to suggest that this page is poor or lacking in information, it can in many cases be that this page contains useful information that answers the users original query and they leave happy.
I would say that particularly on large sites the pathways users are taking can be very valuable information. this does rely on the fact that this information is correct ;). It may give an indication of how good/bad your site navigation is..
Looks like it might be time for some number-crunching to see if the path data is way out of whack with the rest of the data, or whether you are just seeing some really strange visit patterns. :(
Its also intresting to see the page views by search engine. Google returns the smallest page views (per user)for me and its because they bring the user closer to the info they wanted to see.
This statistic could also be partly explained because the user uses the google cache to see the 1st page from your site during their visit. An alternative explanation could also be that Google is returning irrelevant results :)
Hmm cache, maybe. Irrelevant, Nope.. Product pages, Google gives em just what they asked for :)