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For example, of all the visitors that start at the home page, 15% of those visitors see the home page again as their very next page view. This could be a page refresh, but why is it so high? Has anyone else seen this, and if so can you explain why this would be so high. This phenomenon is consistent across all of our path reporting.
Could this actually reflect reality do you think - ie. visitors refreshing that often on each page? I would think that slow dial-up users who are impatient more than likely hit the refresh button, but 15-20% still seems very high. We are in the UK by the way, where dial-up usage is still relatively high.
Or, if the tags are at the bottom of slow-loading pages off the home page, people could be hitting the back button before the tag loads and executes, and they'd appear as a double hit to home.
15% seems really high, though I'm comparing it to USA experience. But if your home page (or others experiencing problems) is very slow to load, I suppose it's possible people are refreshing that much. If your tags are collecting connection speed for you, you could make a separate report just on slow speed visitors and see if they have sky-high incidence of the phenomenon you're describing.
Is your reporting ASP doing the kind of path analysis that's really stringing together single-step jump statistics into descriptions of longer paths? Or is it actually grabbing the multi-step path for each visit and then tabulating those? I believe Coremetrics and HitBox do the former while WebTrends does the latter. Not sure about others. It would make a difference in proposing possible explanations.
If you can compare path patterns in server logs to what you're seeing from your ASP, you could get a handle on whether the tags not loading (or not being there) is an issue.
Have I helped or confused you? ;-)