Can someone give me an angle on this. I have been trying to appraise the value of our websites and over the years have used either Webtrends or Sawmill on the log files. I have consistently considered the 'user sessions' daily as a measure of the traffic. I am now approached by someone to take over the company and he is evaluating the worth of the company by viewing the 'unique sessions' as the measure of traffic.Can anyone suggest any negotiating stance to take on this? Are uniques the only 'real measure' of worthwhile traffic? Clearly, the user sessions are somewhat less than the unique visitors therefore, this is being used to drive down the value of my websites.