Welcome to WebmasterWorld Guest from 126.96.36.199
Forum Moderators: not2easy
Some very interesting things to note when aiming for that international audience. For example, in France, green is associated not with safety, but criminality!
I don't know enough about current pop culture in other countries to speak for them, but I wouldn't be surprised if some of the color associations given are similarly corny/outdated... especially if your site is aiming more towards the 40's and under crowd.
At one time, hunter green carpeting was in vogue, then other times beiges, then grey and even mauve was big once. For home decor, yellow/orange sunny tones sold well with bedroom sheets, then bold, then pastels.
For those who are into primitive design, dull browns and earthtones will always be workable, for Victorian - hunter green, burgundy and mauve will remain standard. Same with jewelry - shades of grey with "dressy" dark colors interspersed will have a designer/Tiffany's type look, while fun stuff will need bold colors.
Designing a site can probably be more geared to the product itself, with pricing considerations and potential market targeted rather than geographical associations. A site for luxury items can't be designed the same as a bargain bin site, and color choice is only one of the factors. Along with the "voice" of the text, it's one of the blend of ingredients that sends the message.
What could be regional is area-specific targeting.