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Accents of red can greet guests in an entry or add a cozy touch to a den. Yellows, good for home offices and kitchens, can inspire creativity.
Need a room to rejuvenate your soul? Passive colors, such as blue, green and purple, help pacify and restore. They work well in bedrooms or restful sitting rooms. If, however, your home is in a cold climate, the cool colors might be too “chilly,” so you might want to add some visual warmth with sunny accents to spark your spirit.
Neutral colors, such as beige, gray, white and taupe, help bridge other colors and rooms. Dark neutrals tone down other colors, while crisp white intensifies them.
Which individual hues speak to you? [berkeleydaily.org]
Colour selection has to compliment a site's "message" and "tone". We've had huge difficulty with colour selections (lots of dissent in the ranks without somebody in our team with a real appreciation and ability to lead the way).
With most user's colour resolutions capable of going way beyond the 256 safe web colours it's made the job of selection a bit harder.
FreeBee, I hadn't looked at your site (might spend $$$), but -in my mind- there was a stereotypical color set often used in the US for your market 'theme.' Basically, deep green, orange, yellow, tan, and black. That's what immediately came to mind. Then, wondering if I was right, I pulled your business card... yep, I hit it, except you used beige instead of tan.
But, because it is a stereotype, someone could make an argument that you should break away, visually separating your site. I still haven't looked, what did you decide?
Luke, I'm the same way. But used too much and everything gets bland, like a hospital corridor... always pastel green and light beige. Then again, I've seen some great looking sites done in 4 shades of grey, so it's not ALL color.
We have a makeover of our main site (co.uk) in the pipeline - sticking with lots of white space with dark red and other warm tones for fine detail.
But the debate continues this end on a new, smaller, region-specific site: current thinking is navy blue backing with 3 pastel shades for detail - I can see a fight brewing ;) (I'll drop a note when there's an outcome)