Graphic/logo designer

Anyone have any recomendations?

[nzmatt]

I am going to modernise/update a site's logo.

There are so many companies out there that promise heaps...

Does anyone have any advice or recomendations, please?

[lZakl]

Hello nzmatt,

I manage a pre-press team, and we create logos and identities on a regular basis. The few things that are paramount when creating graphics for logos are:

1) Is this logo going to be used as an identity? Or just an internet logo?

2) If it will be used as an identity, consider how it will print on business cards, letterheads etc. In cases where they are going to be using it for things like that, sometimes less is more. Try to use colors that won’t bleed together, or be hard on the eyes when looking at them.

3) If it will be used in printing; Envelopes, letterhead, business cards, etc. It is always best to create a “vector based” image instead of “raster based” (google these terms to learn more). These files will retain their scalability, you could make a business card, or poster from the same file. My favorite program for this is Adobe Illustrator, VERY powerful.

4) About design: Think about the company you are creating it for. Walk a mile in their shoes (in your thoughts of course) and think what YOU would want if you were running this business. I mean would the company “Cozy Quilts” like the same logo as “John’s Xtreme Sports”? Probably not.

Just a few comments :0) Hope you are successful in your venture!

[nzmatt]

Thanks lZakl, some great info there!

[limbo]

There are some fantastic threads here about logos

google search [google.com]

Try these (top one especially)

Ta, Limbo

(check your sticky mail too)

[Graphic Designer]

Logos can be more symbolic or more typographic, and when it comes to logos simpler is always better.

For a typographic logo try and blend to fonts that work well together, to do some safe try a decorative font (the company's name) placed with a sans serif (smaller detail for the company).

For a more graphic logo, start out by making some basic shapes or things that represent the company example there main products, etc...

Now try and take certain aspects of those shapes or things into smaller forms. Just shape those forms through illustrator.

Also you can enhance the logo using Photoshop if you, yourself are handling are there printed material.

Also make 2 forms of the logo

1,Color print

2. B&W print

If you want to make the same make sure it looks good in both and has some solid colors so that it rasterizes well on web.

[Graphic Designer]

I should proof what I type....I speak caveman