Optimising Content That Doesn't Contain Keywords

How do I make them SE friendly?

[JonnyWarwick]

Hi Guys

We operate a successful geo-targeted dating site in the UK. We have been offered 50 pages of fresh, amusing text from a published author which we know our visitors would enjoy reading. However, we can't alter this text at all because it basically comprises a couple of chapters from his new book; unfortunately, it doesn't contain any, or at least many keywords which would be relevant to a dating site even though it is totally relevant for our audience.

How do we optimise those pages so that they'll be picked up by relevant searches?

Should each page have separate meta tags/descriptions or should we use one generic approach all the way through?

All suggestions gratefully received!

[kamakaze]

The only thing that meta tags are utilized for these days are they are sometimes used for the description that a SE displays for your site. Other than that they have no real value when it comes to SEO or SEM.

While I can understand that you can't modify the author's text...can you add to it? I would start with the related keywords in the <title> then onto a header paragraph that appears before the author's text which also contains keywords. After the author's text I would add a keyword related footer. That should help you obtain a decent rating.

[petra]

You could also add keyword-rich inbound links from other pages from within the site pointing to the article as well as KW-rich IB links from other similar themed sites pointing to the article. If you're able to add pics you could add keywords in the alt. Finally, if you can add keyword rich links pointing to high PR resources, that would help too.