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Here's what InternetNapolean discovered while we were checking the rankings of our competitors sites.
1. Go to google.com and do a search
2. Click on preferences and change to 20 or higher results.
3. Click on next to go to the next page of results.
Your url will look like this;
[google.com...]
Change the num=20 to 10,9,8,etc.. until you no longer see the domains second page in the SERPS. That will show you where the natural ranking for the second page is. It starts on 0, so if it disappears when you get to 6, then the second page is ranking 7th.
More evidence can be found if you do a simple search and set your preferences to 100 results. If you have a page ranking #1 and another page from that domain ranking #99 it will take the page all of the way up to #2!
Now you can see where you're 2nd page is and know that you only have to get it into the top 10 to get a stacked ranking.
If you have a competitor that is ranking #1 and their second page is a natural 10, ranking in the 2nd spot, you can push yours up there then their second page listing will drop completely off of the first page to make room for yours
So, to sum it up, if you have a result on the same page (whether searching for 10 or 100 results) it will go right under the first listing.
Is this common knowledge? I haven't found anything about it anywhere. If it's new, we should nickname it "Napoleanizing the SERPS" after the guy who discovered it.
My question now is:
what about a sub page best ranked than a home page? Will the result be in any case:
1. domain.com
domain.com/page.html
2. anotherdomain.com
3. yetanother.com
OR do you think it will be in this way:
1. domain.com/page.html
domain.com
2. anotherdomain.com
3. yetanother.com
It could mean a good subpage could help a not-perfect home page (flash, images, not enough text ... we know homes' problems)
From a marketing POW first scenario is better.
In case you have good clarifying examples, please post.
